Today, digital marketing is becoming more and more popular.
Lots of small business owners are starting to take advantage of the benefits of this type of marketing. They can reach out to a more significant number of people for a fraction of what it would cost them otherwise. A digital marketing company can be rather expensive, though, which has some wondering if the added cost will put the job at risk over the next decade.
Will digital marketing still be a high-paying job in 2022? Here are some reasons why you should anticipate nothing less.
#1 | It’s the Future!
Every day, there are more Internet-connected devices in use. It is great news for digital marketers because every Internet-enabled device leaves room for even greater opportunities to share stories, sell products, and communicate with people across the globe. Currently, Facebook has 1.23 billion daily active users who spend an average of 20 minutes per day on their platform. Even if only a tiny percentage of those users are your target market, that still leaves you with millions upon millions of potential customers, but what will happen when that number doubles or triples? It’s possible to see this type of growth take place before 2022, which means there will be plenty of additional opportunities for those who can seize them effectively.
#2 | Bigger Isn’t Always Better, but..
As mentioned earlier, some statistics claim that digital marketing will account for as much as USD 133 billion before 2020. Although this certainly sounds like a lot of money to be spent online, you should keep in mind that this includes spending on all possible forms of advertising: social media ads, display ads, search engine marketing, and more! It means there is still plenty of room for growth, so those who know how to capitalize the most on today’s opportunities stand to make a pretty penny over the next few years.
#3 | Digital Marketing Will Continue To Evolve With Technology
Thanks largely in part to things like smartphones and tablets, we’re living in an era where content consumption has never been easier. As such, it’s essential to make sure that your content is as relevant and engaging as possible — knowing how to use both video and images effectively is a good start! Not only will you need to create helpful content for today’s digital marketing efforts, but also keep in mind that platforms like Facebook and Twitter continue to roll out new features (like Facebook Live and Twitter Moments), which you’ll want to take advantage of while they’re still new. It means keeping up with the industry is more critical than ever before.
#4 | Digital Marketing Is A Skill Set That Can Be Learned
The great thing about digital marketing is that anyone can get involved if they have a suitable knowledge base. There are countless online courses at affordable prices that can give you the insights you need to get started. At Online Marketing Academy, we offer an online training course that instructs students on using digital marketing platforms like Facebook and Twitter to create profitable campaigns from scratch.
#5 | Digital Minimalism Is Still A Few Years Away
There’s a growing trend in the market for people who prefer not to be overwhelmed by their various social media feeds — this is known as “Digital Minimalism.” According to current estimates, there are approximately 2 billion active social media users across the globe, so it appears that this trend isn’t taking off as quickly as some had expected. Digital marketing has been around for a while, and it doesn’t seem like it will be going away anytime soon, which means you should consider adding it to your resume!
#6 | Mobile-Friendly Sites Are More Important Than Ever Before
In 2015, Google began penalizing websites that weren’t mobile-friendly, so more people than ever before are searching on the go. Google claims that 30% of all searches have local intent, so connecting with smartphone users is even more important. According to a recent article by TechCrunch, approximately 25% of small businesses still do not have a mobile or app. If you can help them get started with this, you’ll find that it’s a lucrative opportunity!
#7 | “Growth Hacking” Will Continue To Be A Popular Term
If you’re not familiar with the term “growth hacking,” it refers to an innovative marketing approach that uses creativity alongside technology. It is often compared to traditional marketing because, despite several similarities, growth hacking focuses on metrics-driven strategies to achieve larger results. It uses popular networks like Facebook, Twitter, and others. Growth hackers are responsible for maximizing the potential of these different platforms, so if you know anything about social media optimization, this could be a great way to see your income increase in 2022—next year!
So Now What?
Are you ready to commit to digital marketing now that you know there’s a strong need for it moving forward? You can enroll in our online course and start working on your new career path as soon as possible:
So, while digital marketing may not be able to fetch you the same high prices in 2022 that it does now, this doesn’t necessarily mean that it will be nonexistent either. If you don’t want to settle for less money, you may have to find another job or branch out into other areas. One thing is for sure, though; digital marketing wasn’t expected to have much growth over the next decade, so there’s no guarantee that the same will apply ten years from now.