Tag Archives: recruiting

How to Hire a Chief Growth Officer

A chief growth officer is a title and a position that is becoming more and more popular among organizations around the country and the world. Particularly, this is becoming more known and highly seen with startup companies, or companies very focused on growth and acquisition. A chief growth officer is typically someone who sits over a marketing function. Some might even say it is synonymous with the chief marketing officer, although the differentiation in title is important and intentional. A chief growth officer is very involved with marketing, sales, as well as product and product development. So a chief growth officer is sort of a hybrid leader over marketing, sales, and product. They are ensuring that a value proposition is being directed through all of these departments in a unified fashion.

DEFINING GROWTH WITHIN YOUR COMPANY

Growth is very specific in terms of its outcome. Of course, all companies want to grow, but there is a particular way to position your company to be a high-growth company. This takes a very specific skillset and a very specific type of background. Hiring a chief growth officer can be a little tricky, as it’s a newer title, and someone can come from many different types of backgrounds to fulfill on this title.

THE ROLE OF YOUR CHIEF GROWTH OFFICER

The first thing you’re going to want to do before hiring a chief growth officer is to get clear about what functions this role will oversee. Since this person deals with marketing, sales, product, and even to some degree finance, you’ve got to be clear about how this person is going to be situated within your organization. If you already have this fleshed out, you’re one step ahead of the game. But if not, it’s important to create an organizational chart for your company. Here you can define how this person is going to interact with other departments and teams.

WRITING A JOB DESCRIPTION

One mistake is having the job of your chief growth officer spread too thin across different departments and functions. Any time anybody is spread too thin, they’re not going to be able to get their job done. It becomes a capacity issue. Once you have an organizational chart figured out, you can write your job description. You need to define who they’re going to report to, and what functions they’re going to oversee. A powerful job description will outline this role across the different functions of marketing, sales, product, and maybe even finance. Marketing and sales are definitely the larger pieces of this puzzle. Depending on what you sell, product may or may not be a bigger piece of this. If you have a software product, then this may be a bigger function, but if your company is more service-driven, product might not be as important. So you’ll need to determine how important it is for this person to be involved with product.

HUNTING CANDIDATES

Once you have a solid job description, it will be nearly impossible to find the right person by simply posting the job and seeing who comes to you. These types of people are some of the most highly sought after folks in the market. They are typically not out on the market looking for a job. Again, I can’t stress enough that it’s going to be nearly impossible that this person is just going to find you. You’ll want to start by doing some networking and asking around who people might know and who might be available. It’s unlikely you’ll find someone through these channels as well, but you want to make sure to exhaust all avenues. This includes employee referrals as well as networking with other executives, CEOs, and business owners that you may know.

WHAT IS THEIR TRACK RECORD?

At the end of the day, you’re likely going to need some type of outbound recruiting effort to go out and headhunt these people. Likely, you’re going to specifically want to hire somebody from a company that is similar to yours. You want someone who has marketed, sold, and grown a similar product to the product that you’re selling. It doesn’t have to be exactly the same, but it should be similar. Someone with a similar background, who’s selling to a similar customer, is what’s most important. What’s even more important is going to be the customer base that they’re selling into. It’s critical that you find someone with a proven track record of growth and acquisition with the customer base that you’re targeting. This is going to be one of the most critical things to focus in on.

HONING IN ON THE RIGHT TITLES AND PEOPLE

You’ll want to go after people with growth titles, because that is what you’re doing here. This is not a common title as of yet, although they are out there. Acquisition is another type of title that you’re going to want to go after, as well as chief marketing officers and business development. Somebody with a sales title is likely not going to be the right candidate for this job. And somebody who is only product is likely not going to be a candidate for this job. You’re looking for chief marketing officers, chief growth officers, heads of acquisition, heads of customer acquisition, heads of business development, heads of new business, etc. These types of titles are going to get you in the right direction of the right people. You want to hone in on titles and people at companies selling into a similar customer that you are. This is going to get you in the right direction of hiring a chief growth officer.

ASKING THE RIGHT QUESTIONS

Once you start getting some candidates and resumes in the door, you’ll want to find out and learn what their strategies are. You also want to know what sort of structures and systems they’ve used to achieve high growth and customer acquisition. Your interview process here is going to be very critical. You need to ask questions that don’t lead the witness. Your questions should be open-ended, and have these people really spell out their strategy and philosophy when it comes to growth. You’re going to want to get a very good picture about what they would do to grow your product.

Remember that these people are highly sought after, so you need to make sure that your employer brand is very strong. Your brand should clearly communicate the opportunity for this person to join your company. A high-level executive role like this requires some level of shmoozing. It’s important that you do what you need to do to impress upon this person the opportunity of your company.

CONCLUSION

These are some high-level points for you to consider when hiring a chief growth officer. If you’re interested in high growth and high customer acquisition, you may want to highly consider hiring someone in this sort of function for your company. Growth and acquisition is really the next evolution of marketing, and it takes marketing to the next level in order to have companies grow and acquire customers in ways that have not been seen before.

Have questions or want to hire us to speed up your process? Let’s chat! 

How To Hire A Headhunter

Finding a headhunter, typically, is going to involve a lot of the upfront research and getting referrals from people that you know, etc., There are some other, more in depth, pieces that we’ll cover in this blog.

HEADHUNTERS VS. RECRUITERS

Headhunters can be an extremely critical aspect of your hiring process. A headhunter is different than a recruiter, although headhunters are also recruiters. This is someone who is going to go out and proactively search for candidates on your behalf. They are specialists at understanding their client’s needs and going out and networking to find specific talent for specific roles. A headhunter is a specialist in the sense that they, and only they, are going to know exactly what it takes to do the proactive work to find you specific talent for a specific role.

If you have a position that you can post on job boards and find good candidates for, then you do not need a headhunter for that position. Headhunters are more like a secret weapon that you are going to want to yield for specific roles. This is why headhunters are typically used at the executive level, like Director, VP, and C suite.

But headhunters can oftentimes be used at the entry and mid-level as well. In fact, many of our clients use us at the mid-level, as mid-level professionals are becoming harder and harder to recruit in today’s market. There is actually more of an abundance of senior people than there are of very solid mid-level people. Most organizations are weak when it comes to having strong mid-level people. Especially when it comes to hiring millennials.

CLARIFYING YOUR NEEDS

When you’re looking to hire a headhunter, the thing that is most important for you to get clear about first is what your specific need is. You’re going to want to hire a headhunter that is good and specialized in your specific need. But don’t go to crazy here! Many companies think they need to find a headhunter who does exactly what they do. The truth is, most headhunters specialize in an industry or a niche, not in a particular position.

And headhunting is a skill that can be applied to different industries. A good headhunter can use his network and skills of recruiting to head hunt any type of position. This is what makes a good headhunter a good headhunter. You want someone who knows what it takes to recruit and hunt top talent for any position.

You should actually be more focused in on if the recruiter understands what they’re doing. Do they know how to hunt, have a network, seem smart enough to understand your company, your position and your role? These smarts and these know-how are going to be way more important than someone who happens to work in your industry. Just because they work in your industry, doesn’t mean they’re a good headhunter. Now, if you can find a good headhunter who also specializes in your industry, then you’ve struck gold. This is someone that you want to bring onto your team as an asset.

INTERVIEWING POTENTIAL HEADHUNTERS

When it comes to hiring a headhunter, it’s important to know how to interview them, very similar to interviewing candidates. Many companies make mistakes when interviewing a headhunter because they ask simple yes or no questions that are too easy to answer, and therefore they don’t fully screen and vet properly.

You can’t ask a headhunter if they have experience working in marketing? It’s too easy for that headhunter to say yes. Instead, ask the headhunter to give you examples of some of the positions they’ve recently worked and had success with and some of the types of companies they’ve had success with. You’ll also want to find out about what types of markets they’ve had success working in.

Asking more open-ended questions and having the recruiter fill-in-the-blanks is going to give you a lot better insight into what kind of work they do. Ask them to explain to you some of the specifics or some of the niche details of some of the positions they have worked recently.

Another question you can ask a headhunter is about their process. A good headhunter is never going to give you their whole process, but will give you some insight into what they do. Ask the headhunter what they do and what about their process is unique. These kinds of questions are going to flesh out for you about this headhunter’s style.

HONING IN ON YOUR INDUSTRY

You can also ask them questions about your industry. Asking questions about your industry or the specific position you’re working will have answer in a way that will tell you if they actually have the technical know-how of the position that you’re looking to fill.

Some clients like to have recruiters give them a reference. In other words, they want to talk to one of the recruiter’s other clients to get a reference or insight into working with them. Just like we don’t recommend references with candidates, we also don’t recommend references when it comes to hiring a recruiter or a headhunter.

The reason being is that everybody has at least one or two good references. Whether they’re good or bad at recruiting, their reference is never going to be bad. Talking to references is not the best use of your time when it comes to working with somebody. If you’re able to interview someone and get a good feeling for them, then you should be able to run with that.

RETAINED VS. CONTINGENCY

The last piece here comes down to if you’re gonna hire the recruiter as a contingency headhunter or as a retained headhunter. This is a critical topic and it depends on how urgent your need is and how much challenge you’re having finding good people. If you have an urgent need and you’re challenged finding good people, it’s most likely going to make sense to go with the retainer model. A retainer model is more risky, but almost guarantees results if you’re working with the right headhunter.

Headhunters working from a contingency perspective can only give so much priority to their contingency positions. Retained positions always gain priority, and the recruiter is going take it to the very end until the position gets filled. A lot of companies make a big mistake hiring headhunters on a contingency basis when what they really need is a retained headhunter. Don’t let the fear of spending a little bit of money upfront, and taking some risk, stop you from taking the course that’s going to produce the best and fastest results.

CONCLUSION

The key is that you have interviewed your recruiter or headhunter correctly, so that you take out a lot of the risk when it comes to paying that retainer. Retainers are wildly more effective than contingency searches. For example, here at Aldebaran, our fill rate on retained searches is 95% with over 17 years in business, whereas our contingency fill rate is close to 70%, this is a very large difference.

We can guarantee prioritization of our VIP retained searches indefinitely. With contingency, we can only guarantee so much, and the more challenging your position is, the less we can guarantee it because it’s too risky.

This should give you some tips when it comes to hiring a headhunter. Headhunters are critical aspects to an organization when it comes to hiring specific talent. So you want to know when you need one and when you don’t need one. When you do need a headhunter, make sure you’re smart about it.

How Long Is The Hiring Process?

 

This is an important and very commonly asked question, although it doesn’t have as simple of an answer as you might think.

A simple Google search and you will find all sorts of answers ranging from 20 days up to 45 days.

The problem is many of these statistics are including different types of industries and professionals.

For this reason you won’t get a real clear picture for what you’re looking for.

The average time to hire a person varies greatly depending on many factors.

This includes the type of job, the industry, the candidate, special skills needed and other variables.

All of these things that can significantly increase or decrease the time it takes to hire the right person.

The hiring process is made up of several pieces including sourcing, the actual interview itself, final stages, due diligence and references.

Depending on how your company has things scheduled or how your team has things structured, this also very greatly affects the interview process.

The question I hear quite often is not just how long is the hiring process, but really how fast can I hire someone.

We all want to be able to hire good talent as fast as humanly possible.

FOCUS ON HIGH QUALITY TALENT

I recommend that hiring the right talent be your key focus rather than speed.

You don’t want your interview process to be too long or too short.

Too short and you may risk hiring the wrong person because you didn’t do your due diligence.

Too long and you risk losing good candidates in the process.

In 2017 the average length of hiring processes in the US, according to glassdoor was 23.8 days, which was slightly higher than 2014.

Again this can differ from company to company and throughout industry.

As recruiters here at Aldebaran Recruiting our average is between 30 to 45 days.

This is above the glassdoor average but there also is a different level of care that goes into the work that we do.

Working with a recruiter will likely take a little bit longer if the recruiter is doing their due diligence to find the right person.

The work the recruiter is doing in someway supplements and adds on to the work that you were already doing.

VARYING TIMELINES FOR FILLING A ROLE

If we look at the time it takes to hire within different industries in the US things vary greatly.

The very fastest we have seen is in construction which takes an average of 12.7 days to hire.

On the other end of the spectrum, health services roles take an average of 49 days to hire.

That is a large delta, basically 13 to 50 days.

If we look at professional business services roles, such as a lot of the white-collar jobs of the US, those are right in the middle around 26 days.

As a good rule of thumb I would say 30 days is a good average for the amount of time it should take for you to fill a position.

You can count a little bit longer if your role requires some sort of specific skills and talents.

EXAMINE YOUR HIRING PROCESS

It’s important that you actually examine the time it takes in different aspects of your hiring process.

You want to look at how time is being spent bringing candidates in for first, second, third, etc. round interviews.

This is a place where you can often find time to cut in your hiring process and speed things up.

As written in other blogs, I’m a big proponent of having your hiring and interview process be streamlined and efficient.

This is often the place where clients and companies make the biggest mistake.

They make candidates stay with your interview process and it becomes cumbersome.

RECRUITING AND SOURCING

You may have that part dialed in and the front of the funnel may be suffering.

Here is the actual sourcing and recruiting side of the process or we also call that acquisition.

This is the part where you’re actually attracting qualified candidates for your position.

This is the place where most of our clients have troubles and why they hire a headhunter like us.

They get complaints that they’re not having qualified submissions come through on their website.

They complain that their job is posted on all of the job boards but that the people that are applying for the job boards are low-quality.

This is becoming extremely common in the market.

It’s becoming less and less likely that the right talent for your company would find you on their own.

You’ve got to find ways to be proactive to get your company and your name out to the right people.

And then you want to be able to move them through a streamlined interview process.

This is the number one place where you’re going to speed up your hiring process.

The more niche or specialized, and the more competitive your industry, your company or your market, the longer your hiring process will likely be.

This is going to make the biggest difference in terms of you being able to hire people quickly.

HAVING A STREAMLINED AND EFFICIENT PROCESS

What’s more important is ensuring you have a streamlined and efficient process to find you the best talent that you can hire in the fastest way possible.

Shooting for a 30 to 45 day window is a good goal, but don’t beat yourself up if you end up going a little bit longer.

Especially if you have some type of specialized talent that you’re looking for.

Or conversely if you have something extremely simple, you should be holding yourself to have it be faster.

The key here is to pay attention to your interview and sourcing process. 

These are the places where you have the most control over being able to streamline your process into something that is really workable.

At the end of the day, if your interview process is taking too long or it’s taking too long for you to hire talent this most likely where the issue is.

The front of the funnel is the trickiest part when it comes to recruiting.

Being able to find the right talent and getting them right at the start moving through your interview process.

THE NUMBERS GAME

Here at Aldebaran we talk to between 100 to 200 people in order to show our clients one single good resume for a position.

100 to 200 is a lot of people to be reaching out to and communicating with in order to produce one solid resume.

And we are extremely streamlined and laser focused on what we do.

Anybody using less extremely focused tactics will likely have to talk to three or 400 people before producing a good resume.

This upfront work needs to be streamlined and it needs to have the time in reality to be able to produce a result.

Without that sheer volume being put in the front of the sourcing funnel it’s going to be a slower experience.

If we were only working incoming submissions there are many jobs that may simply never get filled.

Having a proactive outbound recruiting strategy is the number one thing to speed up your process and attract the right people.

CONCLUSION

The real question is not, “how long is the interview or hiring process?”

The real question is, “how do I speed up my hiring process?”

The points in this blog are going to give you a big advantage.

You must put the work in to create a good front of the funnel strategy and put the work in to streamline your interview process.

If you do these things so you can turn your company into a rockstar team and really take things to the next level.


Still piecing together your hiring process? This could help: https://bit.ly/2U8SBzI


Have questions or want to hire us to speed up your process? Let’s chat! 

https://aldebaranrecruiting.com/looking-for-talent/

 

How To Write A Marketing Analytics Job Description

Analytics is a technology that over the recent years has become more of a prevalent need in marketing, media and advertising.

It’s common sense that the better you can measure your results, the better you can tune in to your performance and produce the results that you’re committed to.

Many of our agency clients have been able to bolster their client roster by demonstrating how they produce results through data and analytics.

THE IMPORTANCE OF ANALYTICS

The number one most sought after position in the country right now is for data scientists.

People who can understand and deal with data are becoming more and more sought after.

Data gives us a true insight into the facts of whatever situation we’re dealing with.

Nothing is better than the facts, so that you can find out where you are and work out a plan to get to where you want to go.

Marketing analytics positions are becoming more and more prevalent both at agencies and in-house in marketing departments.

Having strong marketing analytics people to help with strategy and to digest results after campaigns goes a very long way.

This can go far in moving your marketing, advertising, or media strategy and your results to the next level.

ADDING AN ANALYST TO YOUR TEAM

If you’re looking to add a marketing analytics team member to your team, one key place to start is going to be with a solid job description.

You want a job description that clearly spells out what you need so that you are able to attract the right kind of talent.

Often times companies don’t put enough effort into a job description.

This can lead to having qualified candidates pass up applying for your role thinking that they aren’t a right fit for the position.

A good job description will also lead people to share with others they know might be a good fit.

So bottom line is that the job description is critical to attract and hire the right talent for your team, regardless of what the position is.

Particularly with a marketing analytics role, it’s very important to be specific about certain things.

There are a variety of technologies and skills that you may need and some that you may not need.

You want to make sure that you’re very clear about these things so that you bring on the right person.

HAVING A GOOD JOB TITLE

Starting off with the job title is going to be critical.

You want to make sure that the title of the position represents the role so that it fits into your company hierarchy.

The title that you use to advertise the position should be similar to whatever it’s going to be inside your internal hierarchy.

You can sometimes get creative with positions so that it attracts the right people.

Marketing analytics can run across a lot of different types of folks.

For this reason, you want to make sure you hone in on the actual skills you need.

We always recommend that our clients write the job description first and get very clear about what the role and what the requirements are.

You can then decide what the title is going to be based off of what the job description is.

THE FRAMEWORK OF THE JOB DESCRIPTION

You want the description to start off with an intro about your company and your company culture.

The description should end with information about your benefits and compensation structure, or anything along those lines.

The meat of the job description is going to be the actual position description as well as the requirements.

The requirements for the position or the description can go in either order.

I tend to have the requirements first and then the description of the position, but you can’t go wrong either way.

The important thing is that your description of the position is actually spelled out with what the role is going to be doing on a day-to-day basis.

Again, we recommend not having these be too long, as you don’t want any job description to be too long.

WRITING THE REQUIREMENTS OF THE ROLE

10 to 15 bullet points maximum should describe what the position will be doing on a day-to-day basis.

Bullet points should include:

  • the kinds of teams this person will be interacting with
  • how they will be managing people
  • the types of technology they will be interacting with
  • whether they will be presenting to clients or not
  • the types of projects or campaigns they’ll be working on
  • the types of clients they will be working with.

The more detailed you can get about the description, the more it will give potential candidates good insight into what the role will look like.

DEFINING TECHNOLOGY QUALIFICATIONS FOR THE ROLE

When you get into the qualifications section, this is were things certainly need to be detailed.

As mentioned earlier, with analytics roles, there are lot of different levels and depths of technology that you may or may not need.

The last thing you want is to have your position seem like it’s more technical than it actually is.

This could have you lose people that may be good for your role because they think that they’re not technical enough – or vice a versa.

It’s important that you sit down with your team and get very clear about what types of technologies and what depth of technology is required.

Be sure to make a distinction between your must-haves and what would just be nice for you to have.

Make sure this is all spelled out clearly in the job description so that there’s no confusion.

You want to get clear about any particular kinds of technologies that your clients might be interested in or that you may even want to grow into.

Keep in mind when budgeting for a marketing analytics position that the more technical the position is, the higher the salary expectation in the market is going to be.

Make sure that you are budgeting appropriately for the level of technical expertise you’re looking for.

Marketing analytics positions are a mix of technical expertise as well as marketing understanding and strategic expertise.

The blend of these two disciplines is more challenging to find than one or the other on their own.

ATTRACTING THE RIGHT PEOPLE

As with all job descriptions, make sure that after you’ve talked about salary, benefits, culture, etc., you also tell why it’s great to work with you.

You want to really have the job description be your chance to sell the opportunity of the job and your company.

This doesn’t have to be a lot as you don’t want your description to be too long.

You want to make sure that you’re taking time to spell out the reasons that someone would want to work for you.

There might be something to say about your culture or the types of clients you work with.

This could be something about the ability to grow in the role and the potential to move up in the ranks.

You could also include any other perks that your company has that are unique in the marketplace.

There might be something unique about the products or services that you offer that differentiate you from your competition.

CONCLUSION

Marketing analytics is becoming a massively sought after type of position in a variety of companies across the country and the world.

You have to make sure that you have a description that will give you a fighting chance in attracting the right talent and fast.

You must be thoughtful and thorough about writing this job description as well as any others that you’ll be adding to your team.

Taking these measures will save time and effort in hiring the right person.

We all know that hiring the right people as soon as you can makes the biggest difference in having your organization be successful.

Good luck!


Here are some great potential interview questions when looking for that analyst! https://bit.ly/2Qo46UP


Have questions or want to find out about working with us? Let’s chat! 

https://aldebaranrecruiting.com/looking-for-talent/

Top 5 Best Biotech Interview Questions

When hiring in the life sciences industry, there is a specific strategy and specific interview questions you’ll want to ask prospective candidates.

This is important to ensure that you interview and hire the right types of candidates.

This could include the areas of biotech, pharmaceutical and healthcare.

This article will be geared toward hiring in this industry in general, mostly in the marketing, sales and public relations area of things.

Obviously hiring anybody in the sciences capacity, or what we would call a technical capacity, is going to be a little bit different.

In any case though, you can apply these principles when hiring across different segments and types of professionals in the industry.

Regardless of the position, it’s critical that you form your five best questions to ensure that you have a clear picture of what you need.

You want to be clear whether this role is going to be more marketing, public relations, investor relations or sales focused.

Either way at the end of the day it’s important to have a good starting point.

ASKING THE RIGHT QUESTIONS

Like I talk about in other blogs, the most important thing with any type of interview question is that you don’t lead the witness.

This is the biggest mistake interviewers make by asking simple questions that are too easy for candidates to answer.

You don’t want to give the candidate too much of a direction in terms of how to answer your questions.

You want your interview questions designed to get an answer that truly tests or checks in about their candidate experience.

For example, asking something like, “do you have experience marketing pharmaceutical brands?”

This question is leading the witness as it already tells me how to answer it.

It’s too easy for the interviewee to answer the question and figure out what you want to hear versus really understanding their experience.

QUESTION #1

A better way to ask the question, “tell me about the different types of clients or brands that you have experience working with.”

Asking the question this way leaves it open so that the candidate has to answer from their experience.

They have to tell you the types of brands, the types of clients or the types of products that they have worked with.

So again, it’s critical to ask open ended questions so that the candidate will tell you about their client and/or brand experience.

You’re also going to want to know the types of customers and products that they are used to working with.

You want to hear it from them without you giving them a jumping off point.

QUESTION #2

A second critical question is whether or not the candidate has experience working with direct consumer or working with healthcare practitioners.

You don’t want to ask, “do you have experience with direct to consumer” or “do you have experience working with healthcare professionals?”

That’s too easy of a question to answer with a yes or a no and of course they’re going to answer with what you want to hear.

If it’s a sales role, you can ask something like, “tell me about who you were selling to.”

That should elicit a response that will tell you if they were selling more direct to consumer or to healthcare practitioners or a combination of both.

The more clear you are about what you need in the position the better you will know if their experience is a match.

QUESTION #3

Another critical question is designed so that you learn about the types of projects, campaigns, etc. the candidate has experience with.

Do not ask, “do you have experience working with social media” or do you have experience with search engine optimization?”

These questions lead to witness and are easy to answer yes to.

Remember to ask open ended questions like, “tell me about the types of campaigns or projects you have experience working on.”

Have them tell you about their day-to-day.

It is critical for you to hear what their day looks like and to understand the types of campaigns and projects they have experience with.

QUESTION #4

The next question will gauge and determine what type of leadership or mentorship experience the candidate has or doesn’t have.

Depending on the role that you’re filling it may be important this person has management experience.

Or maybe it’s more important that they have hands-on tactical execution experience.

Do not ask a question like, “would you consider yourself hands off” or “would you consider yourself a strong leader?”

These these questions are too easy to just answer yes or no.

You do want to ask, “tell me about your tactical hands-on experience” or “tell me about your managerial experience.”

You could also ask, “tell me what your day looks like” or “tell me what percentage your managing others is hands-on.”

The point is to continue to ask open ended questions which has them tell you what their day-to-day looks like.

You want to hear their managerial and tactical hands-on experience so you know whether they’re a fit for the role that you’re filling.

QUESTION #5

The final important question on list is about salary.

Nowadays asking about salary is tricky because in certain states you can no longer legally ask for salary history.

If you are able to ask what someone’s most recent salary is, that’s a critical question.

If you can legally ask their most recent compensation was, both base and any incentives and benefits.

It’s important early on to find out what someone’s compensation expectations are.

You want to be sure that you’re in the ballpark when it comes to your budget before getting too far down the line.

This could end up being a huge waste of time if their expectations aren’t in your budget.

If you’re not able to directly ask about someone’s compensation you might have to figure out ways to learn what makes sense.

I like asking things like, “what makes sense for you in terms of salary for your next role?”

Or “what is a logical progression for you from your current salary to your next salary?”

You want to ask questions in a way that has a candidate think about what makes sense rather than just from what they would like.

Everybody wants to get paid a ton of money!

Candidates tend to think they can just ask for whatever salary they want and get it.

Asking them in a way that has them think from what’s logical, what’s fair and what makes sense is going to be much better.

This is going to give you a realistic number rather than a pie in the sky number that could shut things down.

CONCLUSION

These five questions are not as important as your contract, but more important in terms of the way that you ask them.

You want to ask open ended questions that don’t lead the witness.

Apply these principles and you will go along way to improve your interview process!


Looking for more great interview questions to add to your list? Here are some great ideas! https://muse.cm/1hLMaHT


Have questions or want to find out about working with us? Let’s chat! 

https://aldebaranrecruiting.com/looking-for-talent/

Top 5 Digital Marketing Interview Questions

Hiring for marketing in today’s landscape can be challenging.

There are a lot of different types of marketing out there. 

A lot of professionals are specialized working in one or sometimes many marketing channels.

It’s important to make sure that you’re able to hire somebody who is going to be able to do the job you need them to do.

Marketing is especially a critical aspect of any business, as marketing and sales are the lifeblood of an organization.

So making a good or bad hire in marketing can make or break your organization.

At the end of the day it all comes down to talent, so hiring the right talent is your job.

Hiring in general is tricky and interviewing truly is an art.

GETTING CLEAR ABOUT YOUR NEEDS

First and foremost, before you even get to the interview stage it’s critical that you have a clear picture of what you need.

Often times, hiring managers will start to interview candidates without having a clear picture of what they need.

You’ll want to sit down and get clear about what the different channels are that are critical for your business.

If this is already spelled out and clear for you then you can skip this step.

If not, we recommend truly examining this and deciding which channels are important to you.

Sometimes candidates have expertise and other channels that will crossover.

For example, search engine optimization and search engine marketing have a lot of crossover, but they’re not the same.

If you need someone who is heavily focused in SEO or SEM you’ll need to tailor your interview process to flesh out that person’s strengths.

Most people who do SEO also know how to do SEM, but they may be stronger or weaker in one or the other.

BEYOND SEO AND SEM

There are also many other digital channels that you could need for your business.

Some things to consider aside from SEO and SEM are email marketing, social media, paid social or other types of paid or display ads.

You might need someone strong in writing content for different ads, and/or someone stronger from a strategy perspective.

You need to take all of these things into account when you’re writing a job description.

Nowadays digital marketing people need to be much more involved from an analytics and campaign perspective.

You’ll need to figure out a way to screen for this if it’s important to your business.

WHAT ABOUT TECHNOLOGY?

The other thing that you’ll need to be clear about is how technical you need this person to be.

Are they going to be making website updates?

Do they need to have a design background?

Should they have some development skills?

Marketing is tied so much with technology nowadays that these are things you’ll need to consider.

Your position may be more or less specialized and you may need somebody with only one or two channels of expertise.

On the other hand, you may need someone who is extremely multi channeled who knows how to market in a wide variety of channels.

Getting very clear about all of this will help you tailor your interview questions.

DO NOT LEAD THE WITNESS

Many interviewers make the common mistake of what we call “leading the witness” when interviewing a candidate.

What we mean by that is asking questions that are too easy to answer.

Asking a question like, “are you good at search engine marketing?” makes it very easy for a candidate to just answer “yes.”

So they have told you exactly what you want to hear.

This is particularly important when hiring marketing folks, and especially when you need to hone in on someone with digital expertise.

ASKING THE RIGHT QUESTIONS

Asking the right questions when interviewing digital marketing candidates is everything!

QUESTION #1

The number one thing to ask a digital marketing person is to tell you about recent campaigns and projects they’ve been responsible for.

Ask them to walk you through the day-to-day of running those campaigns and projects and what they have their hands on.

You want to ask open ended questions like, “walk me through your day to day” and “what are your most recent projects and campaigns?”

Asking this question in this way is going to give you insight into what the person’s day looks like and doesn’t lead to witness.

It doesn’t give them something to launch off from to tell you what they think you want to hear.

You want questions that actually have them walk through their day to day.

Then you can get a sense of what this person has been doing and see if that matches up with what you need.

MEASURING PERFORMANCE

QUESTION #2

The next critical question for marketing candidates is having them explain what their KPI’s are, and how they’re measured and managed for their performance.

Find out what they think important KPI’s are, how they measure KPI’s and how they adjust and optimize different projects in the campaigns they’re running.

It’s critical that a marketing person is connected to their performance and outcomes of their activities.

You want to get some insight into how this person knows they’re effective or not effective.

QUESTION #3

Another critical question is what they think the most important aspects of marketing are when it comes to acquiring customers.

You want to understand their philosophy, where they come from and how they think as a marketer.

It is critical for you to evaluate them as a marketer as well as to see if their philosophy on marketing lines up with your company values and strategy.

HANDLING CHALLENGES

QUESTION #4

A fourth great question to ask candidates is to have them tell you about a challenging campaign or project that they have come across.

You want to hear of a major hurdle or article that they needed to overcome.

Have them walk you through what the problem was, what happened and how they dealt with it.

This will give you insight into their thinking and how they solve problems from a marketing perspective.

The more specific you get them to answer, the better, as you’ll get a sense of how they deal with problems as a marketer and how they overcome them.

HIRING FOR CULTURE FIT

QUESTION #5

Last, but not least you want to ask them to tell you what their idea work environment and company culture looks like.

When asking candidates this, ask them to be honest because people tend to want to tell the interviewer what they think they want to hear.

Candidates want to get the job and so they’ll likely tell you that they’re going to fit in with your company.

You want to really know if working together would really be a good fit.

There are lot of different people and a lot of personalities out there in the world and not everybody works well together.

It’s important to keep in mind that is not a problem at all, you just have to keep looking.

There is a lid for every pot and so you want to make it safe for the candidate to tell you about their ideal culture.

You want to be able to truly gauge if they would be a good fit for you and for them.

In the same breath you can also ask about some of the things that they don’t like in a work environment and culture.

You can gauge dislikes against your company culture as well.

CONCLUSION

These are some simple steps that you can apply when it comes to hiring digital marketing people. 

If you’re smart you’ll be able to take these questions and apply them to any type of professional.

Your interview questions should all be tailored and used to hire the best marketing talent out there to grow and scale your business.

Good luck!


If you’re still building your interview questions, here’s a great resource! https://muse.cm/1hLMaHT


Have questions or want to find out about working with us? Let’s chat! 

https://aldebaranrecruiting.com/looking-for-talent/

How To Decide Who To Hire

Hiring the right talent for your company and your team is critical for anyone interested in growing and scaling their company, team, or organization.

THE COST OF A BAD HIRE

Making a bad hire can have drastic consequences, not only financially but also to team morale and overall company health.

A bad hire is not only a major inconvenience, but it can also cost thousands of dollars.

The average price to replace a millennial that was a bad hire is over $20,000.

Do this too many times and you could see yourself out of business very quickly.

AVOIDING MAKING BAD HIRES

It’s more important than ever to make sure that you have the correct processes, structures, and procedures in place to ensure that you make the right hires.

Sometimes you may end up with more than one great candidate for a particular role and it may be challenging to decide who’s the best fit.

Without the proper structures and processes in place, you will leave yourself vulnerable to making these costly mistakes.

It’s worth the time and effort needed to put these measures in place and to lower your risk of making a bad hire.

DON’T JUDGE A BOOK BY ITS COVER

First and foremost, one of the things that we make sure to do here at Aldebaran is to never judge a book by its cover.

Deciding who to interview based on a resume is critical.

You obviously don’t want to interview people that don’t look like they have the requirements for the job.

But you also don’t want to put too much stock in a resume.

Keep in mind people have varying skills at writing resumes and a resume is not fully representational of a person.

You have to be able to see through the resume in order to be able to decide who the best people are to talk to.

Often times a resume will leave you with more questions than answers.

You want to make sure you aren’t bringing too many preconceived notions to the picture.

ASKING THE RIGHT QUESTIONS

Your interview process is going to be the most important thing when it comes to hiring the right talent.

The number one mistake interviewers tend to make in interviews is they lead the witness.

In other words, they ask questions that are too simple to be answered with a yes or no question.

It’s important that you don’t make it too easy for a candidate to tell you what you want to hear.

Interviewers often ask questions like, “have you worked on digital marketing campaigns before?” That is an easy yes for anybody.

People tend to tell you what they think you want to hear to be as strategic as possible when it comes to getting the job.

You have to form your interview questions in a way that teases out the answers that you want.

Don’t ask, “do you work on digital marketing campaigns?”

Instead ask, “tell me about the types of campaigns that you’ve worked on?”

Don’t ask, “do you work well in a fast-paced environment?”

Instead ask, “tell me your ideal work environment and what type of environment would you say that you thrive in?”

You want to have them go into as much detail as possible.

OPEN COMMUNICATION AND FULL DISCLOSURE

Often it’s important to open the communication and invite candidates to be honest with you.

We are very conditioned to tell people in an interview what we think they want to hear.

It’s your job as the interviewer to be straight with your candidates.

Let them know that neither of you wants to work together if it’s not the right fit.

Give them full disclosure that you’re going to ask questions and they should be as honest as possible so that you can both gauge if it’s the right fit.

That kind of transparency is critical when actually getting to the core and asking people questions.

INTERVIEWING AND HIRING FOR CULTURE

Another critical aspect that you need to be able to interview for his culture.

Culture is key and tends to be more important than hard skills.

If you get the right person that fits with your culture, you can teach them certain things and fill certain gaps much easier.

The first step to interviewing for culture is having a well-defined culture in your company.

If your company doesn’t have a well defined culture that is present and alive with your employees, then there’s no way you can interview for it.

If you do have a well defined culture in place then you should have core values and a core focus that you can interview people for.

You can ask people what kind of culture is best for them. 

You can ask for examples of problems that they’ve solved or challenges they’ve had in the past.

And ask for examples of things that they like and don’t like with current or previous companies.

We also recommend after those questions that you go over your core values and culture with them.

You want to tell them what the expectations would be inside the culture and core values.

Then they can make the decision for themselves whether or not the culture is the right fit for them.

TESTING YOUR CANDIDATES

Many employees come in to a job and are surprised by things they should have been informed about during the interview process.

You don’t want employees to be surprised by the hard skills required of the job or the culture of your company.

It’s critical from a hard skills perspective that you figure out a way to test your candidates that come through.

This can be simple with technical roles because you can do coding tests and reprogramming tests. 

It can get a little bit more tricky with people in marketing and client services.

With somebody who is a creative, it’s a good idea to give them a writing test and of course to look at previous samples of their work.

For someone who is more of a campaign person, you may have them do a mock campaign, project or presentation.

The bottom line is you want some way to test and see how they would do the job that you would be hiring them for.

You cannot take people solely on their word.

You need to be able to see it and have it be part of your interview process.

REFERENCE CHECKS?

Reference checks are becoming a thing of the past, are becoming less and less relevant and not the best use of time in today’s fast-moving market.

The reason being is that no one is ever going to give somebody a bad reference.

Where a reference can come in use is if you’ve got two candidates and you can’t decide between who to hire.

Then you can check references on them both to see if one of them is more glowing or better than the other. 

That is the only time we recommend doing reference checks.

If you’re on the fence about hiring someone this could be another possible scenario for doing reference checks.

You can speak to their previous supervisor and ask candidly about your concerns with this person.

These conversations need to be done correctly though so that you can level with that person and get accurate answers about your concerns.

Some references are going to be more honest with you and some will just be more ingratiating with their candidate.

WHAT TO DO WHEN YOU HAVE A TOSS UP

At the end of the day, if you need to decide between two candidates in terms of who’s going to be the best fit then we recommend you look more at culture.

They likely have similar hard skills so you should talk with your team about who is going to be the best long-term fit for the company.

You want to figure out who is going to fit in best with your group and who is going to be the embodiment of your core values, etc.

Bottom line is that the best culture fit is going to be more important and the harder thing to find. 

IN CONCLUSION

Incorporating these tips into your interview and hiring process will go a long way in hiring the right people.

We recommend having your interview process be a standard process that all candidates go through and that it be the same for everybody.

Standardized process allows for you to make changes if needed and it’s critical that you are constantly looking to learn and grow.

Happy hunting!


Want more tips on refining your interview process? Check this out: https://bit.ly/2CjHtWP


Have questions or want to find out about working with us? Let’s chat! 

https://aldebaranrecruiting.com/looking-for-talent/

How Much Does A Headhunter Cost?

In today’s blog we will cover the way headhunters are paid, how much they cost, and the different fee models in which you can hire a recruiter.

Particularly, contingency or retained headhunters.

The costs for various recruiters are similar and there will only be minor differences depending on which company you work with.

It’s important to keep in mind that the fee models for permanent placement candidates versus contract, freelance or staffing can be different.

Staffing recruiters are typically never referred to as headhunters.

When looking to hire a headhunter you’re typically looking for someone who’s going to find a long-term full-time employee.

A headhunter is someone who is hunting high-level, typically director level or above, talent for an organization.

FEE MODEL FOR CONTINGENCY & RETAINED RECRUITING

A headhunter fee is always based off of the candidate’s first year salary as negotiated in an offer letter.

Depending on the headhunter, that first year’s salary can include a sign on bonus or any other compensation that happens in that first year.

The first year’s compensation typically would not include sales commissions or bonuses.

The only bonus that is usually included in a first year salary when calculating the recruiter’s fee is a sign on bonus.

Relocation expenses and anything else of that nature would not be included in the calculation.

RECRUITING FEE RANGES

Whatever the headhunter’s fee is would be multiplied by the first year’s starting salary.

For example, if a Director of Marketing is offered a position at $100,000 and recruiter’s fee is 20%, that would be a $20,000 fee paid to the recruiter.

In terms of the range of fees, these can vary greatly depending on which firm you work with and what type of position you’re working.

Fees can be as low as 15% and as high as 40% or even 50%.

The industry standard is typically between 20 to 25%.

One thing to keep in mind when hiring a headhunter, as with anything, is that you always get what you pay for.

There are a lot more firms out there nowadays doing extremely low fees like 15% while some other firms are up to 30-40-50%.

That doesn’t necessarily mean that you’re going to get a much better service than you might at the 25% range.

FOCUS ON WHAT’S IMPORTANT

As a note, I’ve written other blogs about tips for hiring headhunters covering more important factors than the fees alone.

You should be focused on hiring the right headhunter for your business than trying to get the best deal.

At the end of the day, if you hire a headhunter who is extremely cheap, but not going to get you the results you need, then you’re at a loss.

RETAINED RECRUITING

Retained recruiting can work in a couple of different ways, but is similar to retaining a lawyer.

Although when you’re retaining a lawyer you’re typically making a monthly payment to have them working for you.

This isn’t typically the way that retaining a recruiter works, although you can retain recruiters this way if you have substantial recruiting needs.

Typically a retained headhunter is going to work on one or a handful of positions.

When retaining a recruiter you’re typically going to pay an upfront fee, also sometimes known as an engagement fee.

You’re paying that recruiter for working a search for you and typically that recruiter will have exclusivity working that role.

Any money that you pay upfront to a retained recruiter will come out of your final invoice.

RETAINER FEES

A typical retainer is a third of the estimated fee.

Again, if you’re hiring a retained headhunter to work a position with an estimated salary of $100,000, that’s a $20,000 fee.

If the retainer is 1/3 of the $20,000 fee, you’ll pay roughly $6666, which would then be deducted from your final invoice.

Many retained firms ask for 1/3 of the fee up front, another 1/3 if the placement hasn’t been done at 60 days and the final 1/3 once the placement is complete.

Many companies stray away from retained search firms because any of the money that you pay up front is at risk.

If for some reason they don’t fill the role, you put it on hold or you find someone on your own, you’ve lost that money.

Aldebaran has a very unique retainer model that is extremely low risk, but still gets all the benefit.

If you’re interested in learning more about how we work you should reach out to us!

Although retained recruiting is slightly more risky, it is highly more effective than contingency recruiting.

CONTINGENCY RECRUITING

Contingency recruiting tends to be a favorite for a lot of companies filling lower-level positions.

Retained recruiting tends to be reserved for more high-level roles that require special attention.

The fee that you pay in contingency recruiting is contingent on the recruiter finding the right candidate and you hiring them.

With the contingency search you only pay a fee if and when you hire someone from that headhunter.

From a financial perspective it’s less risk because you aren’t paying any money upfront to secure having the headhunter work for you.

Again we can’t stress enough that you get what you pay for!

RECRUITERS PRIORITIES

Recruiters are always going to prioritize their search internally, and this makes sense.

If someone has paid us a retainer fee we are going to have the work go toward that job, it’s only fair.

Most recruiting firms will only be able to budget a certain amount of time for any contingency search.

For retained searches, recruiters will typically work a job until the job is done.

That’s why retained searches tend to be 30-40% and even sometimes 50% more effective than contingency recruiting.

QUALITY OVER QUANTITY

I talk with a lot of clients with tough roles to fill and they complain that contingency recruiters aren’t showing them good candidates.

This isn’t too much of a surprise.

If you have a tough role you’re looking to fill, a contingency firm is going to give it a shot maybe for a few weeks.

If they don’t come up with somebody it’s going to be less profitable or sometimes even negatively profitable for them to continue working the role.

Contingency firms simply cannot dedicate unlimited resources to contingency searches.

When you’ve got a tricky role or something that requires special attention you really want to go the retainer route.

The retained route is way more effective and if you have a good recruiting firm that you trust, this shouldn’t be an issue as it’s just an upfront payment.

If you’re confident they’re going to find you somebody then that’s the way to go.

CONCLUSION

So this is a basic rundown of how recruiting firms and headhunters are paid.

At the end of the day you want to find a recruiting company that is a good match for you, your company and your industry.

You need someone you can trust who’s going to find you quality candidates.

This should be your primary concern and cost should be your secondary concern.

You do get what you pay for and it is worth it to pay a little bit more for a good recruiter. 


How do you find a great recruiter anyway? Go here for more: https://bit.ly/2EJyIrE


Have questions or want to find out about working with us? Let’s chat! https://aldebaranrecruiting.com/looking-for-talent/

How To Hire A Headhunter

It is certainly important to follow a process when hiring a headhunter because there aren’t as many good headhunters as there are mediocre ones.

The recruiting industry is littered with a massive variety of different types of recruiters and different types of people.

Recruiting is an unregulated industry which means you don’t have to have a license or any sort of certification to call yourself a recruiter.

Therefore anybody can put that they’re a recruiter on their LinkedIn profile without having any experience or qualifications.

There are a lot of inexperienced, unethical, ineffective, etc. types of headhunters and recruiters out there.

It’s critical that you are smart about how you hire a headhunter or a recruiter.

LESS IS MORE

It’s also really important that you don’t make the mistake that some companies make by thinking more is better.

It is never a good idea to hire three, four or even five different headhunting companies to work on your open positions.

You’ll end up managing too many relationships which takes up too much time and the market can get oversaturated with your position.

Candidates will have three or four people reaching out to them about the same role and this will make your company look desperate in the market.

This is not a good initial impression to make with potential candidates.

At most you want to be working with two headhunting firms at a time and ideally really only one.

The goal should be to find one good recruiting firm that can help you with certain roles.

HIRING MORE THAN ONE RECRUITER

You may need to work with multiple recruiting firms depending on their specialties and which roles you’re trying to fill.

For example, you might need one headhunting firm to focus on sales and marketing and another to focus on technology roles like developers and software engineers.

Splitting it up this way can be very effective as different recruiting companies will be working different roles. 

This will also prevent companies from stepping over each other and you will have less relationships to manage.

SEEKING REFERRALS FOR A HEADHUNTER

How you go through the process of hiring a headhunter is important because the goal is to only have one or two at your disposal.

You want to start your search in the usual places such as Google and Yelp, although keep in mind Yelp tends to be more localized.

You may want to think about some business colleagues that you could check in with about a referral and get some insight from them.

It’s likely that some of your colleagues, some of your competitors, or some of your other partners have worked with recruiters in the past.

A referral is always going to be great because you already know that this person has some sort of track record.

You might also want to think about if you’ve ever been recruited before.

The company you’re at may have also used previous recruiters and that could be a good place to start as well.

At the end of the day, we recommend doing some online research on companies pages, websites, social media and LinkedIn.

INTERVIEWING POTENTIAL RECRUITERS

You can then narrow it down to a handful or five or less companies that you want to interview.

This gives you a chance to see who’s going to be best to work on the particular role or roles that you need.

It’s very critical that you interview the headhunters to find out who’s going to be the best for your company.

You want to find out what their industry specialty is, what types of professionals, and what types verticals and companies they work with.

You certainly want to hire a recruiter that has experience working with your type of company.

FOCUS ON INDUSTRY AND VERTICAL 

Focus on industry is more important than focus on a particular type of role.

Sometimes hiring managers and HR people will get too bogged down on a certain title or type of position.

Types of positions are extremely narrow and a good headhunter’s reach is going to go beyond just certain types of positions.

A good recruiter will focus on a specific industry or vertical and will be able to work most positions within that industry or vertical.

For example, we focus working with a lot of advertising, marketing, and PR agencies and we can fill 99% of roles within those industries.

This is because we are so focused on that vertical, that we understand those types of companies and have deep networks there.

CHECKING OFF THE BOXES

Ask about their process, how in-depth they are, and if they’re focus is more on quality or quantity.

You want to be sure you’re working with a recruiter who is more quality focused.

Ask them on average how many resumes do they send to a client to get a job filled.

This will give you some insight into the kind of quality they are sending.

Ask them how they are going to figure out how to hire for your culture.

Hiring for culture is critical and this is something that you want to be really interested in.

How is this potential recruiter or headhunter going to be able to represent your company accurately?

Once you’ve interviewed a handful of headhunters, take a look and see what boxes they check off and who will be the best fit.

It’s important that you have an understanding of how they work and how they’re going to work on your behalf.

You have to be sure you can trust this person to represent you, your team and your company.

Does this potential headhunter have a strong grasp of the position you’re hiring them to fill?

Do they understand my company and my industry?

You can see how interviewing headhunters is very important as it is a major time investment.

RETAINED VS. CONTINGENCY RECRUITING

You’ll also need to decide if you’re going to go the retained recruiting or contingency recruiting route.

Contingency recruiting tends to be the most common where you will not pay a fee unless the recruiter finds you someone that you hire.

Retained recruiting is where you pay an upfront engagement fee.

Like anything, you get what you pay for and retained recruiting is wildly more effective than contingency recruiting.

Many people complain that their contingency recruiter didn’t produce the results they wanted. 

What they don’t understand is that contingency recruiters can only put in so much work since there has been no fees paid up front.

Contingency recruiters are shouldering all the risk, so your role is likely not top priority.

This is why here at Aldebaran our retained fill rate is above 95% and our contingency fill rate is around 70%.

That is a 30% gap in effectiveness on retained verse contingency – a huge gap!

So again, you really do get what you pay for!

Although it can be risky to pay a retainer up front, it’s going to get you way better results.

If you think you can trust a recruiting firm and they seem like the right fit, you should consider paying an engagement fee.

Especially if you’re serious about getting your position filled.

OTHER THINGS TO CONSIDER

Don’t let your fear of a recruiter not getting the job done get in the way of getting really positive results.

Something else to keep in mind is hiring your headhunter based on location.

Some companies think they need to have their recruiter be local to whatever city they’re in, but this is not the case.

Hiring your recruiter based on location can actually limit you greatly to the types of great headhunters that are out there.

For example, we work in every major market around the country.

Although we’re based in San Diego, our largest candidate and client pools are in New York and San Francisco.

So you can see that location doesn’t limit us or you as a hiring manager at all.

This may be the case with many headhunters so you certainly want to be open to recruiters that are in other markets and not just your local market.

Again, the focus should be on industry, vertical and candidate expertise.

These things are much more important then location.

CONCLUSION

At the end of the day there are some very important criteria that you want to take into consideration when it comes to hiring a headhunter.

If you find a good one be sure to hang onto them.

By the way, we are one of those so feel free to give us a call!


Want more guidance on hiring the right recruiter or headhunter? Go here: https://bit.ly/2CdWv5m


Have questions or want to find out about working with us? Let’s chat! https://aldebaranrecruiting.com/looking-for-talent/

What Is A Corporate Recruiter?

A corporate recruiter is best defined in relationship to an executive recruiter or even a staffing recruiter.

Corporate recruiters exist in house at a corporation regardless of the size of the corporation.

A corporate recruiter could also be called an in-house recruiter and typically exists on an HR team.

Sometimes they’re also on a more distinct department of an HR team known as talent acquisition.

A corporate recruiter’s job is similar to an executive recruiter or a staffing recruiter and is to recruit candidates.

THE DIFFERENCE WITH CORPORATE RECRUITERS

Corporate recruiters are likely focusing on specific roles that tend to have a wide variety of roles and experience.

These roles could be in logistics, marketing, sales, entry-level, senior level or executive level roles and so on.

Often times senior-level roles are reserved for more senior recruiters.

These types of roles, which typically start at the director level or above, require a different type of experience and expertise.

A corporate recruiter often is also focused on hiring for one company only.

An executive or staffing recruiter is going to be working with a variety of clients and locations, often nationwide and sometimes globally.

One thing that’s important to keep in mind with corporate recruiters is that they are always going to be solely focused on recruiting.

All they’re going to be doing is recruiting and managing the full recruiting lifecycle.

*For more information about what the full recruiting lifecycle is, or what a full cycle recruiter is, please refer to an earlier blog HERE.

OTHER RECRUITERS

An executive or agency recruiter is going to be focused on recruiting for multiple companies and levels and probably not solely recruiting.

Agency recruiters are almost always doing some level of sales and/or client services.

Since agency recruiters are also vendors, they will also be constantly managing client relationships, up selling, opening and growing accounts.

This is a unique sales function that is particular to agency recruiters that a corporate recruiter is never going to deal with.

Agency recruiters are typically going to be held to a higher standard as they need to pay more attention to quality versus quantity.

Internal corporate recruiters don’t have to prove themselves as much as an outside recruiter.

Typically corporate recruiters get paid a lot more money than agency recruiters since they’re on salary with some bonuses and commissions.

A corporate recruiter is part of HR, while an agency, executive or staffing recruiter is more of a sales person who is also a recruiter.

ADVANTAGES OF CORPORATE RECRUITERS

One thing to know is that corporate recruiters tend to have an advantage and a better grasp on culture within a company.

Since they’re in house with the company, they have day-to-day interactions with the culture and other employees of the company.

They’re often involved in other conversations with HR about staff augmentation, company structure and strategy.

They will have an insight into things that the agency recruiters are just never going to be privy to.

This can be an advantage as hiring for culture is becoming more and more important across organizations.

Being able to find people that are the right cultural fit for the long term is critical for anyone dealing with talent acquisition.

WHERE OTHERS RECRUITERS FALL SHORT

This is where most executive recruiters or agency recruiters drop the ball.

They don’t do the legwork to find out about their clients culture and their clients needs.

And they don’t stay in touch and communicate with their clients in ways that keep them connected.

They in turn tend to find people that may or may not be the best cultural fit.

Often times this is why there is such an industry wide fall off ratio for agency recruiters.

If you are going to hire a recruiter you want the advantage of being connected with your company culture.

If you’re an agency recruiter it’s critical that you take the extra steps necessary to be able to do that.

Corporate recruiters are often times going to be very invested in their company given that they work there.

So this can sometimes lead to another competitive advantage in terms of finding the right talent.

RETAINED VS. CONTINGENCY RECRUITERS

This is why most of the time retained recruiting agencies are wildly more effective than contingency.

Often companies don’t want to pay engagement fees, but don’t realize the fees are guaranteeing much better results.

For example, here at Aldebaran, we have a 95% close rate on our VIP retained searches while our contingency searches rate is closer to 60%.

This is a very large discrepancy, but that’s because retained searches get prioritized and have permanent VIP status.

A contingency search isn’t going to have permanent VIP status.

When contingency searches don’t produce results in 3-4 weeks they lose priority as other needs come in through the business.

It becomes less and less profitable for a recruiting firm to spend too much time on contingency searches.

If you find a good recruiter and pay the engagement fees, you’ll get sometimes up to 50% increase in effectiveness!

CORPORATE OVERLOAD

A corporate recruiter is likely going to be able to spend unlimited resources on any given position until it’s filled.

This is an advantage, but the potential problem is that roles tend to stack up.

At many organizations, corporate recruiters are overloaded and unable to focus on the needs of the organization. 

Agency recruiters tend to be more experienced and better head hunters than corporate recruiters.

This is simply because of their exposure to different markets, clients, and different types of opportunities.

Agency recruiters tend to have a better understanding of business and how different companies work together.

A good agency recruiter is going to be able to be an asset to you and your talent acquisition team.

If you find and hire a good external recruiter, make sure that you’re leaning on and leveraging them for advice.

They are exposed to a lot and can give you a lot of insight into different aspects and strategies in the market.

So these are some of the differences between corporate recruiters and agency recruiters.

There are many more, but this is an initial look at the differences in the types of recruiters out there. 


Here are more things to consider when thinking of hiring a recruiter: https://bit.ly/2C5Ot9C


Have questions or want to find out about working with us? Let’s chat! https://aldebaranrecruiting.com/looking-for-talent/

What Is Headhunting?

Headhunting is really an aspect of recruiting.

You could say that all headhunters are recruiters, but not all recruiters are headhunters.

In fact, most recruiters aren’t headhunters at all.

And even most recruiters who consider themselves headhunters, aren’t truly headhunters.

A true headhunter possesses a specific skill set which allows them to effectively and aggressively tap into the passive talent market.

They are able to track and attain specific talents that would never have found out about a role or position otherwise.

HEADHUNTING VS. RECRUITING

Headhunters are really more like actual hunters, where recruiters are really more like farmers.

A normal recruiter is typically going to rely on a high volume of inbound submissions.

These passive submissions usually come from other job boards, a company web portal or something of that nature.

A recruiter is mostly working with active talent that is out in the market.

These people are applying for jobs, interviewing with multiple companies and submitting to a wide variety of companies.

Another thing a recruiter tends to deal with is having to screen hundreds and hundreds of irrelevant resumes.

Job boards are making it increasingly easier for people to apply to all kinds of positions without seeing if they’re a good fit.

On one side of the recruiting spectrum is a fully passive recruiter who is only dealing with inbound submissions.

On the other end of the spectrum you have a headhunter who doesn’t rely on inbound submissions at all.

A headhunter will almost never even talk to someone who is an inbound submission.

A HEADHUNTER’S NETWORK

Headhunters are 100% proactive in what they do, which is why it’s so important to have a well established network.

In headhunting, a well established network is defined by a large candidate pool.

A large candidate pool is no good unless you know how to interact in a way that’s going to get you the results you need.

A good headhunter knows how to continuously be expanding their network.

They will know how to massage their network in different ways to be able to constantly be drumming up new talent.

This is why headhunters tend to have more of a hunter and sales mentality than a recruiter on the other side of the spectrum.

WORKING WITH A HEADHUNTER

Headhunters are very good at learning exactly what their clients need as far as quality over quantity.

They will ask a lot of questions about what specifics are needed for a particular role, both hard skills and soft skills.

The more questions a headhunter asks, the more they’re going to be able to hone in on what their client needs.

Once the picture is clear about what the client needs, a headhunter is going to use their candidate network.

They will also use their extended network to make contact with hundreds, if not thousands of people.

RECRUITING PASSIVE TALENT

The majority of those are likely not actively on the job market looking for a job.

A headhunter is skilled at starting initial conversations with these people.

They will be able to get them interested, engaged and potentially making a move from their current company.

It requires a very specific skill set and a certain finesse to be able to get someone interested in another role when they’re happy where they’re at.

A headhunter is very good at building relationships and trust with candidates.

This allows them to guide them through the process while continually selling and closing them along the way.

Working with passive talent requires a lot more handholding and selling of an opportunity along the way.

This is an important distinction that many recruiters and hiring managers don’t understand.

Someone who is currently working needs to be treated differently than someone who isn’t working or is already actively looking.

Someone actively looking for a position already has a very high degree of motivation to make a move.

Passive candidates don’t have as high motivation and it’s a good headhunter’s job to move them to a place of high motivation.

This is where more of a selling piece comes into play and less of a farming piece.

SEEKING SPECIALIZED TALENT

Headhunters are best used when you are requiring some sort of specialized talent.

If you have a role that is specialized in any way you’re likely going to need someone to lead a proactive effort to find the right person.

It’s highly unlikely that specialized talent is going to find your job on a job board or your website.

The odds of this happening with even one person are extremely slim, let alone with a handful of people to choose a quality candidate from.

With any sort of specialized role you’re looking to fill it’s critical to have an outbound proactive strategy in order to find those people.

Those people are most likely working for your competition or in adjacent industries or verticals.

This is also where a headhunter is going to be extremely effective and useful at tapping into your competition. 

They will tap into neighboring industries and verticals and give you an advantage to poach from some of your competition and other companies.

The ability to poach highly effective and sought after talent will give you a certain competitive edge in being able to compete in the marketplace.

Often times the people who are not working and are actively looking for a position are in that place for a reason.

HEADHUNTING PASSIVE TALENT

The best talent on the market is typically the passive talent.

We know many candidates who have never applied for a job in their life and have never been on the market looking.

They’ve always been sought after or recruited and have only moved jobs when they were recruited by headhunter.

Those are the kind of people that you want to be able to get for your organization as that is the best talent in the market.

The absolute only reliable way to go after those people is to have them headhunted.

The only other second option is going to be networking within your organization or pure luck.

Networking within your organization or your own network can be a very useful tool.

That is something that should be explored, but it’s likely it will be exhausted fairly quickly.

You want to have an abundance of solid talent coming your way so that you’re able to pick the best of the best.

A headhunter is going to give you the ability to pick the best of the best.

CONCLUSION

Headhunters are recruiters, but not all recruiters are headhunters.

On a spectrum of recruiting, regular recruiters are more like farmers and headhunters are more like hunters.

Headhunters are extremely useful for proactive poaching from competition and also proactive tapping into the passive talent pool.

Make sure to assess your needs and figure out what the best strategy is for you and your company.

It’s likely a headhunter is going to be useful in many ways and the trick is finding a good one.

Check out some of our other blogs about the best way to work with recruiters.


Not sure if hiring a recruiter is right for you? Here are some things to consider: https://bit.ly/2ybIQ9L


Want to find out about working with us? Let’s chat! https://aldebaranrecruiting.com/looking-for-talent/

How To Recruit Employees Effectively

A major question that many hiring managers, human resource professionals, and business owners have is how to recruit employees effectively.

This is a multi-faceted question that requires a deep dive into best practices and best strategies.

For the purpose of this blog we will take a surface level view of many of the key aspects to give you a competitive advantage on recruiting employees.

What we will cover here will be applicable to anybody looking to hire any type of position for any type of company.

That means you could be a business owner, a human resources professional, a team leader, or anybody else looking to hire for your team.

We recommend that this question of how to recruit employees effectively is a question that you constantly ask.

This is an area that you can always get better at and always have your team building a next level of efficiency.

The better you are at effectively recruiting employees the better you will be at attracting and hiring the top talent in the market.

The more top talent you have on your team, the better your company is going to perform.

The company is nothing more than its people.

HAVING AN EFFECTIVE RECRUITING STRATEGY

First and foremost, if you’re going to be an effective recruiter for your company you must have a solid and proactive outbound recruiting strategy.

Your recruiting strategy cannot rely solely on job boards or passive submissions on your website or LinkedIn, etc.

Job boards like LinkedIn, Monster, CareerBuilder, etc. will get your job out there and will bring in candidates.

However, the quality of candidates with these types of submissions tend to be low and you will also spend a lot of time sifting through resumes.

Generally, the best talent on the market is not actively looking for a new position.

The best talent on the market is likely doing an awesome job in a position somewhere with one of your competitors.

It’s going to be up to you to recruit them away and onto your team.

Therefore you must have a proactive outbound recruiting strategy and a recruiter or recruiters that are dedicated to this.

You can have an internal recruiting team that resides in house in your company or you can work with outside vendors like us.

Either way, it’s critical you have the strategy in place.

You need to have recruiters who know how to tap into the passive talent market to find you the best talent out there.

HAVING A CLEAR EMPLOYER BRAND AND CULTURE

Along with a strong outbound proactive recruiting strategy you also need to have a strong employer brand.

An employer brand is what your company represents to your employees and prospect of employees.

You want a well-built career page on your website that explains your culture, what you do, who you are, what you value and what’s important to you.

We recommend also showcasing your benefits on your website and any other perks that may be involved with working with your company.

A strong employer brand goes along way in making your company seem attractive to prospective employees.

The more questions you can answer about your culture, benefits, perks, values, etc., the easier it will be to talk with prospective employees.

A strong employer brand is critical in representing yourself to the perspective employee marketplace.

LEVERAGING CURRENT EMPLOYEES

The second key point is that you want to leverage your employees.

Your employers are one of your biggest assets when it comes to recruiting effectively for your company.

Your current employees should have a solid understanding of your employer branding.

A good experience of your company is a critical aspect of your employer brand.

Your employer brand should go beyond just a nice website.

Your brand needs to seep into your company culture so that all of your employees are billboards for your company.

You want all of your employees to be fully bought into the vision of your company.

When this is the case, you can then leverage them as advocates of your company.

They likely know a lot of people in the market who would be perfect to join your company and they have large networks and many connections.

You want to be able to tap into those networks and tap into those connections.

Employees are able to sell your company and the opportunity of your company a lot better than a recruiter.

Having a strong employer brand will also help with employee retention – another key point that you want to keep your eye on.

HAVING A SMOOTH INTERVIEW PROCESS

Another thing to keep an eye on is your actual interview process itself.

You need to have a streamlined and effective interview process that leaves candidates with an excellent experience of your company and who you are.

Whether they get the job or not, you want everybody to have a good experience of your company.

In a fast-moving market like we’re seeing here in 2018 you also need to have an interview process that is efficient and moves quickly.

Many hot candidates are being courted by multiple companies at one time.

You want to make sure you move candidates through your process quickly so you don’t lose them to another offer.

Some clients might say that if a candidate doesn’t want to wait through the process then they’re not the right person.

This is a bad strategy that we do not recommend.

You want to move quickly and efficiently no matter what as it’s good for your company and for candidates.

DEFINING YOUR ROLE AND JOB DESCRIPTION

Another important aspect to keep in mind is that for any particular position you want to have a very clear picture of what you’re looking for.

If you have a job description that is not clearly defined, you’re going to have a hard time truly evaluating if somebody is the right fit for the role.

You could end up mistakenly hiring someone that isn’t the right fit because you didn’t interview them against an appropriate measuring stick.

The more clarity you have the more you will be able to customize your interview process and weed out the right people.

TESTING CANDIDATES FOR SKILLS

Along these same lines you want to find a way to test the skills of people you’re interviewing.

It’s not enough to just ask someone if they can do a particular job because most of the time they will just say yes.

You need to find a way to test the candidates in your interview process.

This could be a sample presentation, a case study, some sort of technical test, or something of this nature.

You want to find a way to test candidates in a real life scenario so that you get an actual picture of them doing the potential job.

This is easier said than done for many types of roles, but will go along way after you develop it in your process.

PRESENTING AND NEGOTIATING THE OFFER

Lastly you want to constantly be doing homework about what is the best way to present and negotiate an offer to potential employees.

One of the biggest mistakes clients make is to have their first initial offer to a candidate be a lowball offer.

They may think that’s a good idea because it gives them room negotiate.

While you should not come to the table with your best offer, that also does not mean lowballing a candidate.

Lowballing a candidate at the start will often turn them off very quickly.

This is an easy way to kill the deal after you’ve spent a long time putting someone through the interview process.

Again, don’t make an offer that is your best offer right off the bat.

You want to leave some wiggle room for negotiation as everybody wants to feel like they can get a better deal for them self.

DEFINING BENEFITS IN YOUR COMPENSATION PLAN

Be sure to that your offers come with detailed information about your benefits and perks.

It’s a good idea to put a monetary value on the benefits and perks so that you can calculate that into your total compensation package.

For example, if you’ll be contributing for health insurance, life insurance, paid days off etc. that could add up to another $15-20,000.

So essentially the person would be making $120,000 total compensation rather than just the $100,000 base.

The more you’re able to spell out someone’s total compensation, the better picture you’re able to paint about what they’re actually signing up for.

Candidates tend to be very bad at looking at the big picture and just focus on the base salary number.

CONCLUSION

There are a lot of steps you can take to becoming a more effective recruiter for your company.

The steps to recruiting employees effectively are not linear and it’s really a practice that has many facets to pay attention to.

If you pay attention to all these facets, you can turn your organization into a highly effective machine that will go after the best talent in the market.

We wish you the best!


Need some help writing your job description? Here’s a great start: https://bit.ly/2OcYYlx

What Is Full Cycle Recruiting And How Should You Use It?

full cycle recruiting

Today we’re defining full cycle recruiting and giving some tips around two different stages of full cycle recruiting.

The intention here is also to give some insight for those of you who are full cycle recruiters on how to increase your effectiveness.

Being a strong full cycle recruiter is something that is a never-ending game of becoming better.

Whether you’re an external recruiter working for an agency or an internal recruiter working for a brand, your goal is to become the best recruiter possible.

If you’re a business owner or a hiring manager overseeing a team, you want your recruiters to be constantly learning and growing.

You want to make sure that you’re learning and partnering with them as much as possible as your part is critical in being able to hire the right talent.

If all parties are engaged in the recruiting process you’re going to have a major competitive edge in being able to hire and retain the best talent in the market.

It is not your product or your service that makes your company.

Your talent makes the money and the difference in who your business is in the market.

WHAT IS FULL CYCLE RECRUITING?

Full cycle recruiting is just a fancy way of talking about the entire recruiting process.

The recruiting process begins with identifying and prepping the need for a role.

This could be a new role due to growth and expansion, restructuring, or an open role that is required to be filled, also known as a backfill.

The fully cycle recruiting process starts with preparation for the role and ends with onboarding the new employee.

Onboarding is bringing somebody in on their first day and ensuring that they are set up to win.

A recruiter manages all the pieces in between this beginning and end of the process.

A full cycle recruiter doesn’t do all of these things alone.

There’s a lot of influence from owners, team leaders, peers and other team members and it’s important to keep this in mind.

A good full cycle recruiter knows how to partner and engage and leverage the other internal resources mentioned above.

PREPARATION: THE FIRST STAGE IN THE FULL CYCLE RECRUITING PROCESS

The first stage is often the stage that most recruiters make mistakes.

Like anything, if you don’t begin with a solid foundation you’re going to have issues along the way.

That first step in your preparation is critical for any role, whether you’re a recruiter, a hiring manager, a business owner or anybody else looking to hire.

Often times the proper prepping starts with identifying what your need is and making sure the details get flushed out as much as possible.

You want to be clear on what you need in that open seat, both from a hard skills perspective and from a soft skills perspective.

It’s in this initial preparation stage that you want to get really clear so that there is minimal calibration as you start interviewing.

There’s always going to be some level of calibration as you learn things along the way.

As you talk to candidates and see what’s on the market, this can’t be avoided.

You want to do as much legwork initially to avoid major recalibrations.

This will avoid slowing down the process and avoid having to start over from the beginning.

MINIMIZING THE TIMING OF OPEN ROLES

You want to be able to minimize the amount of time you have an open seat.

Open seats are money drainers and morale drainers on your company and your team.

With your initial prep work, it’s critical to get clear about the hard and soft skills needed for the position.

You want to see how the position fits in with the organization, as well as the ideal profile of what that person is going to be like holistically.

You also want to see if there are certain companies that you do and don’t want to potentially hire people from.

It’s important at this point too, that your interview process is flushed out and settled.

You don’t want to be inventing the wheel as you go.

Your company may have an interview process, but you’ll want to see if there’s anything unique or special that needs to happen with each role.

SOURCING: THE SECOND STAGE IN THE FULL CYCLE RECRUITING PROCESS

Once you move on from the prep stage, you move into what’s known as sourcing.

Sourcing can have different steps, but this is the place where a lot of recruiting rubber meets the road.

This is where a recruiter earns their keep as sourcing is an art.

A good recruiter knows that they will constantly be evolving in this area.

The key to effective sourcing is truly understanding what the role is.

This is why the initial prep is so important.

When you understand the need for the role and what the ideal candidate looks like, you’ll be able to effectively source for the position.

You will be way more effective than somebody who has a foggy picture of what the archetype for the role is.

The key to sourcing is in the right balance of quality and quantity.

You’ve got to be able to get the right volume of people, but they also have to be the right quality.

It’s important to cast a wide net and be able to reach out to a lot of people in a short period of time.

It also can’t be too wide of a net as you’ll be wasting time talking to too many people that aren’t good fits.

So your sourcing should be proactive and using resources like LinkedIn or other places where your specific type of talent lives.

The most important thing with sourcing is that you cannot rely on job boards.

Job boards and inbound submissions can be a supplement to your search, but you don’t want to rely on just collecting resumes.

SCREENING: THE THIRD STAGE IN THE FULL CYCLE RECRUITING PROCESS

After sourcing, you move onto what’s sometimes called the screening or selection process.

This is moving candidates through your interview process and every company works different for every position.

At the end of the day you want to make sure you have a streamlined process that is a good experience for your candidates.

You also want to screen candidates in a way that includes testing their hard and even their soft skills.

You want to get an actual idea of how they would do the job once they’re in the seat.

Too many companies rely on candidates telling them whether they can or can’t do the job, but you’ve got to actually test them.

KEEPING YOUR SCREENING PROCESS STREAMLINED

We recommend that the screening and selection process be as efficient and quick as possible.

Ideally your screening and selection process should not be longer than three weeks.

The market is too much of a candidate driven market right now for you to be spending too much time moving people through your process.

This can be challenging with people’s schedules, but 2 to 3 weeks is a good amount of time to move people through.

Once you move out of the screening stage, you move into what is called the hiring stage, the negotiation stage or the offer stage.

After you’ve moved several candidates through your screening process then you can narrow it down to the best one or two.

THE OFFER STAGE

Making offers to candidates is an art and we have written other blog posts about this that we recommend you check out.

The important thing in the offer stage is making sure candidates’ salary expectations are within the ballpark of your budget.

Some companies think it is a good idea to make lowball offers in the beginning because it allows the back-and-forth.

Making lowball offers is not a good idea as the last thing you want is to take all the steam out of their sales.

Most people will not admit that this happens but in fact this happens all the time and will actually sour the negotiation process.

The last thing that you want to do is make a competitive offer but not leave room for a little bit of negotiation.

Everybody wants to feel like they got a better deal and everybody wants to feel valued.

The offer and the negotiation stage has many psychological components to it.

It is critical that you have people coming on to your team are happy, excited and feeling valued before they even start.

THE FINAL STAGE: ONBOARDING

You want to make sure your onboarding process is organized so that candidates continue to have a good experience.

This is their first experience as an employee and it needs to be solid.

They need to be taken care of and feel informed and have clarity around what the expectations for them are.

Weak on boarding is a mistake that leads to a lot of people leaving roles earlier and has a lot to do with talent retention.

IN CONCLUSION

This is a very high-level look at full cycle recruiting and some tips about how you can increase your effectiveness and efficiency. Now that you know what full cycle recruiting is, you’ll be able to better implement the process the next time you’re looking at hiring new talent.

Hope this helps and best of luck!


Looking to attract higher quality talent? Check this out: https://bit.ly/2QMBbHt

Hiring For Culture In Marketing And Sales

Hiring for culture and/or personality is often times even more important than hiring for hard skills.

This can be more challenging than hiring for hard skills as hard skills are often easier to test and screen for.

Culture and personality can be multifaceted and more difficult to screen individuals for.

But there are certain strategies and steps that can be taken to give you a competitive edge.

You want to hire the right types of people and personalities to blend in well with the culture of your company and employees.

It’s critical that you hire people correctly from a cultural perspective for many reasons such as employee longevity.

Employees will not stay long with a company that they don’t feel is a match for their personality.

They will regularly feel out of place or will be unhappy and you’ll soon notice a high level of turnover in your organization.

Happy employees are productive employees!

One of the ways to make sure both new and existing employees are happy is to make sure that you hire along certain cultural lines.

WHY DEFINE YOUR CULTURE?

If you’re interested in hiring for culture you must have a defined culture for your company.

The first big mistake that many companies make is not having their culture clear and defined.

They attempt to hire for culture without actually having a well defined culture!

This seems obvious, but it’s not.

If you try to hire for culture without a well-defined culture, good luck!

Without a well defined culture you will have no guiding principles to use in order to steer you in screening people.

You should have something concrete to show potential candidates to give them the insight to know if they’re a fit for the role.

If your company occurs like it doesn’t really have a culture, this can be just as detrimental as having a negative culture.

Typically, a negative culture is the fallout of not having a well-defined culture.

This in turn can end up with a mix of different personalities which tends to go in a default negative direction.

DEFINING YOUR COMPANY CULTURE

You can involve other key executives, and even your current employees, depending on the size of your company.

It will be important that you create not only the external brand for your company, but also an employer brand.

This should be outlined in a document and there should be structures in place to engender, grow, reward and nurture this culture.

It’s a good idea to have certain employees be brand ambassadors to engender and nurture the brand across the company.

You can create different contests and all kinds of interesting things to ensure you have a robust culture.

This is a topic that we will cover in future blogs in further detail.

But this is the first step – if you are interested in hiring for culture you’ve got to have a culture!

DOCUMENTING YOUR CULTURE

Again, it’s important that this be written down somewhere and explicated in a very clear and concise manner.

You will want to use this document as part of your hiring process.

Prospective employees should be able to read and see the document which outlines the expectations around culture.

Prospective employees should be clear about what your company culture is, what it stands for, and what the expectations are.

They should be able to meet with as many team members as possible to get an in person feel for the culture.

It is critical for prospective employees to be able to do their own due diligence.

You want them to be able to determine if your company and the position are going to be a good fit for them.

Many times prospective employees won’t do enough due diligence in determining if a company is a good fit for them.

This is something that often leads to making a bad hire.

It’s not the employer’s fault if the employee has not done enough research to see if the company is a good fit.

You want to hedge this for yourself and expose a potential employee to your company culture as much as possible.

Then there will be no surprises for them when they show up on day one.

TOOLS FOR ENSURING CULTURAL FIT

This is something you want to check on multiple times throughout your interview process.

This will truly ensure that you have a good match both for yourself and for the candidate.

Another major tool that employers use are personality assessment tests.

Things like the disk assessment test and many other companies who offer similar products and services.

Some personality tests are extremely in-depth, some are just surface level and there is everything in between.

Personality tests can be a good tool to get a general gage if someone will fit into your company culture.

Ultimately you have to take these tests with a grain of salt as they aren’t perfect and can be more or less accurate depending on many factors.

We’ve had some clients in the past that rely heavily on these tests and use the results extremely heavily.

It’s important not to go overboard with using these tests as a determining factor for hiring somebody or not.

At the end of the day it will be important to see how these tests fit in with your company culture as a whole.

STAYING DIVERSE

Another important factor in hiring for culture is not getting pigeonholed into hiring only the same kinds of personalities.

You want to have dissenting voices and people who are going to interrupt the status quo.

To continue to stay relevant in a fast growing, fast moving industry, you want to be diverse with your hires.

When everybody’s always on the same page and agrees with each other all the time, things can become stale.

Without new ideas you’ll fall to the wayside with some of the more fast thinking companies out in the market.

We recommend that part of a company’s culture be about open communication, new ideas and transparency.

As long as that is part of your culture then you can always hire and look for those types of traits.

IN CONCLUSION

In conclusion hiring for culture is extremely important!

Bad culture and personality hires are one of the number one contributors to high turnover rates.

It’s worth it to do the work to define your company culture and then use it as a guideline to hire the right people.

You will give yourself a major advantage to retaining solid employees and producing great services and products in the marketplace.


Here are some great ways to get started in building your company culture: https://bit.ly/2slTkkZ

Hiring For Agency Talent

If you are any type of agency, hiring isn’t always the easiest thing.

This can be said for a marketing agency, a public relations firm, a media agency, or an ad tech company.

Agencies or agency type companies where business is driven by customers and client customers sometimes struggle with hiring.

Also, agencies where clients are providing some type of creative and/or marketing service, or technology to customers and clients. 

THE RIGHT PEOPLE FOR THE AGENCY WORLD

Many agencies try to hire people without agency experience and tend to have a low success rate.

Agency life tends to have a very certain type of flavor you could say that many people don’t like.

Agency life tends to be fast paced, high pressure, long hours and often more disorganized than working on the client side.

Sometimes people don’t like to work on a variety of clients and brands rather than being in house focusing on one brand.

Many of these seeming drawbacks are actually the things that attract many people to agencies.

If you’re an agency who’s hiring it’s usually a good idea to hire someone with previous agency experience.

There are other reasons to hire someone with agency experience, but the cultural fit and ability to be long term are of key importance.

RESEARCH IS YOUR FRIEND

You may think you know who all of your competitors are, but you want to keep an open mind here.

There may be up to hundreds of other types of businesses out there that would be good places for you to poach from.

Your best bet is going to be recruit somebody from a competing agency who is already working in the job and in the seat.

This is where you’re going to find the best talent.

The people you’re looking for aren’t necessarily the ones coming to your website or your LinkedIn page applying for jobs.

First you’re going to need to spend some time in one way or another to make sure you do the right kind of research.

MAKE A LIST OF SOLID COMPANIES 

You may also have competitors that you know don’t do good work and that would not be good to recruit from.

It is equally as important to know which companies not to poach people from as it is to know who to recruit from.

Once you have a good hit list for yourself then you’ll have some direction about what next steps to take.

You’ll want to make sure you have a productive and effective proactive headhunting strategy.

You may want a recruiting team in house who can dedicate resources to of high volume of qualified candidates.

You may need to hire a recruiting firm who can put in the work and get the opportunity out to the right amount of quality people.

KNOW THE TITLES FOR YOUR NEEDED ROLES

Something to keep in mind is that titles across agencies can often vary greatly.

An Account Services title at one agency may be an Account Director or Account Supervisor or Client Services at another.

Another agency may have Project Manager titles who are not only involved in client relationships, but also with campaign management.

It’s important to understand that the title you are searching for could have a different title coming from a different agency.

Keep an open mind when looking at resumes and don’t write people off just because you think they have the wrong title.

This is an easy way to miss out on good talent because you may be too narrow minded with the positions and titles that you’re looking for.

TESTING FOR HARD AND SOFT SKILLS

Another important aspect is for roles that involve client interactions, pitching for presenting or certain technical requirements.

You want to find a way to have part of your interview process include some way to test people’s soft or hard skills.

It may be some kind of project, case study or presentation that you have them do on a specific topic.

This allows them to demonstrate their skills and for you to see their ability to perform the day-to-day of whatever their job may be.

This avoids having someone tell you they can do something only to find they were able to talk a good talk, but not walk the walk.

This happens way too often, especially with sales rolls.

As sales people are very good at selling their skills and over selling their accomplishments.

You need a way to actually test that or to prove that before you pull the trigger hiring them.

This is the same for anybody who will be managing campaigns, projects or putting together creative briefs.

If they are going to be doing any content writing, interacting with clients or giving presentations you want to test their skills.

A simple task is another way to weed out people who are serious and get a glimpse of how someone will be working in the seat.

HAVING A STRONG COMPENSATION PACKAGE

Salary can be a tricky thing in the agency world as salaries do vary from agency to agency.

This includes total compensation structure like benefits, bonus, equity, etc.

Equity is not very common in the agency world, but some types of bonus usually are.

You likely want to include some kind of bonus structure in your compensation package so that you can stay competitive with other companies.

Benefits programs also go a long way.

Having a strong benefits program is mostly expected now a days.

It’s going to be difficult to attract candidates if your benefits package is not up to speed from an industry standard perspective.

A little bit of research into what other agencies are giving will go along way.

This information is often found on many companies career pages.

We recommend that you have your benefits on your career page as well.

This way candidates who are checking you out can see what your culture is like and what kind of benefits you offer.

NEGOTIATING FAIRLY

It’s important to never come in lowballing a candidate, especially if they’re already working somewhere.

If you’re going to poach people from your competition you have to make it worthwhile.

Leaving a job is risky!

For people to actually make a move it typically has to be a good move for their career as well as a smart monetary decision.

You want to get salary expectations up front so you at least know you’re in the ballpark.

IN CONCLUSION

Hiring as an agency can be tricky and we recommend sticking to hiring only other people with agency experience.

Use some of the tips and tricks in this article to give yourself a competitive advantage to steal some good people from your competition.


Here are some more great tips for recruiting the right talent: https://bit.ly/2fIinLn

Hiring Digital Marketing Professionals

This is a blog with tips for hiring marketing and digital marketing professionals for your team.

Marketing is an essential function in any organization.

In today’s digital landscape having a strength for digital and your marketing strategy is more important than ever.

The landscape for hiring digital folks can become daunting or even potentially overwhelming.

There are a lot of types of marketing people out there and it can be difficult to hone in on the right person for your team.

FINDING THE RIGHT PEOPLE IN THE RIGHT MARKETING SEATS

Having the right marketing people in your organization can make or break your opportunity of increasing your marketshare for your service or product.

It’s important to have a solid strategy for hiring marketing people.

This is true whether you have a backfill, a replacement that you need to fill or are hiring a new marketing role within your organization.

PAINTING A CLEAR PICTURE OF YOUR NEED

The first critical step is to make sure that you have a clear picture of the organizational structure of your marketing team.

You want to have a solid organizational structure built out for your entire company.

This way it’s very clear how your marketing team will interact with all the other teams.

If you’ve got someone who has hired marketing people before on your team, this gives you an advantage to lean on this person’s experience a bit.

QUESTIONS TO HELP YOU GET CLEAR ON THE ROLE

It’s important when you’re looking at filling this role to get very clear on what the position will be.

Is it going to focus on a particular market segment?

Or is it more of a general list type role?

Will it be focusing on a specific marketing channel?

Or will it be more of a multi channel marketing role?

You want to have a target market, demographic and geographic region flushed out for your company.

This will help to inform you what you need from a marketing perspective.

DRIVE FOR CONTENT OR DESIGN AND CREATIVE 

Marketing can also go in other directions which are more creative or brand oriented.

Do you need somebody who is content driven or has a strength for design and creative?

If so, this can take you in a different direction as well.

The important part is to get really clear on what the important functions are that you need this person to have.

Are you requiring someone to check multiple boxes and is finding someone like that is realistic?

DETERMINING WHETHER THE NEED IS FOR ONE OR TWO ROLES

You may find that you need two marketing people, depending on the different functions they need to have.

If you have other marketing people on your team then it’s important to see how this person will fit in with those different functions.

Having a well rounded marketing team and strategy is critical and you likely will need more than just one person.

CONSIDERING THE AUDIENCE

Once you get clear about what type of a marketing person you need something else to keep in mind is audience.

Will their experience in this area be important to the audience this role is marketing to?

Do you need somebody with consumer experience?

Or somebody with more B2B experience?

Or maybe doesn’t matter?

WHAT ABOUT YOUR INDUSTRY OR VERTICAL?

The other thing to look at is the industry or vertical you’re in.

Is your industry very niche, which requires someone who understands your product, service and industry to market it effectively?

Often times this is the case, but not always.

Many times industry and vertical experience is translatable. 

Sometimes this is even better than having somebody from the same industry as you get some fresh thinking and perspective.

CREATING A CLEAR JOB DESCRIPTION

It will be important for you to put together a clear job description of the position and a description of the right candidate.

For any job description it’s important that you are addressing both areas.

These include what the required skills are and what the actual job will look like on a day-to-day basis.

Having a solid job description is going to go a long way in attracting the right kind of candidates.

A job description that does not accurately describe what you want can be extremely detrimental.

A poor job description can cause potential candidates to pass right over it because they think it isn’t a fit for them.

It’s important to list your ‘must have’ requirements and your ‘nice to have’ requirements.

Too many must have requirements is going to narrow your pool down too much.

It’s important right off the bat to be clear about what you must have and what would be nice to have.

SPECIFYING THE NEEDED SKILLS FOR THE ROLE

Next, it’s very important to flush out what you need from a soft skills perspective.

We recommend putting the types of soft skills needed on your job description as well what kind of personality traits, cultural traits, etc. you need.

This is good for people to see and will help in the interview process.

This will allow you to structure your interviews in a way that screens people for hard skills as well as for soft skills.

TESTING CANDIDATES’ HARD AND SOFT SKILLS

Lastly, if your position requires some type of technical proficiency, it’s good to find a way to test potential candidates ability to do the job.

This can include things like working with an email automation platform, with some type of CRM system, or even a creative/design/content aspect.

That might mean seeing sample work or having them write up some simple copy or content as an example.

You might need presentation skills, so perhaps having them do a simple presentation.

It might be a technical test with specific questions about using an automation software or CRM software or some other sort of software.

The bottom line is you want to test a candidates skills so you get an idea of what the person will be like when they’re in the seat.

TIME TO GET RECRUITING

Once you have a clear description and a picture of both the hard and soft skills, you can then get to recruiting.

Posting on job boards and on LinkedIn is going to be useful to some degree.

You’ll need to find a way to have a proactive headhunting strategy to go out and find the really solid people who aren’t looking for a job.

You need to find a way to find the people who are never going to find you on their own.

Nine out of ten candidates we place for our clients are coming from what’s known as the passive talent pool.

Again, the people that are not necessarily looking for a job.

This is where you will find the best talent.

You can’t trust nowadays that the right talent will just come to you – you have to go out and find them.

IN CONCLUSION

If you take all of this into account it will make a big difference in your being able to hire the right marketing people for your team.

Often a bad hire is not that the candidate wasn’t right for the job, but because the employer did not adequately flush out their need.

Take the time to get clear on your need, create a clear description and find that passive talent to recruit for your team.


Here are just some skills you can consider for your next digital marketing role:

https://bit.ly/2nVptgv

Hiring Sales And Marketing Talent

Sales graph, markers and pens, torns sheets of paper with the words Marketing, Sales, Sales Growth - Sales and Marketing positions

Today’s blog is about hiring and working with a recruiter to fill your marketing and sales positions.

Every organization has marketing and sales as a critical function of their business operations.

Having talented marketing and sales professionals is critical to your company’s growth and success.

The better your marketing and sales staff, the more successful your company will be.

One major challenge a lot of companies come across is how to attract and retain the best marketing and sales talent.

The best marketing and sales people are highly sought after and are often courted by multiple companies.

It’s important to have a unique, effective and aggressive strategy in order to attract and get these people on board your team.

FINDING TOP TALENT TO FILL YOUR ROLES

Long gone are the days where you can post a job in the classifieds and get people calling.

Job boards like Monster and CareerBuilder are mostly ineffective and are likely going to give you more work.

You will spend hours sifting through unqualified resumes and candidates in order to find maybe one person worth interviewing.

TAPPING INTO PASSIVE TALENT

The truth is that the top talent in the marketplace is not out aggressively looking for a job.

98% of the candidates we place with our clients are not actively and aggressively looking for a position.

This is what’s known as the passive talent market.

An effective talent acquisition strategy must include an effective pathway into speaking to, attracting and nailing down passive talent.

You must find a way to get to the people that are never going to hear about your company unless you proactively reach out to them.

This can be especially challenging with marketing and sales folks.

NARROWING THE POOL

These people tend to be extremely busy, bouncing from project to project with limited time to be applying for jobs, interviewing, etc.

Marketing and sales roles can become more and more nuanced, niched and challenging to fill.

You may require certain specialties, experience, technical capabilities, relationships and may even need to be within a certain geography.

As you add more and more specialized requirements to your position, you are narrowing down the talent pool further and further.

WORKING WITH A RECRUITER LIKE US 

This is where working with a recruiter like us can make a difference.

And when I say a “recruiter like us” I mean a headhunting firm to aggressively go after the best talent in the market.

A firm that will sell the opportunity of your company and the position to the candidates.

This is very different from a recruiting firm that will send you whatever resumes they have on their desk.

That is similar to the results you would get by using a job board.

A true headhunting firm is going to put in the volume and massage their network and the market.

They will be able to drum up the people that you want, particularly people from your competition.

NOT JUST ANY RECRUITER

It’s important to work with the recruiter that has significant experience working within the niche you need.

Marketing has become very nuanced and there’s a lot of different ways and types of marketing.

Take into account your industry, your vertical, your expertise and your products or services.

Find a recruiter who is going to be able to understand the nuances of marketing and sales.

You need them to understand your business and the different facets of marketing that you’re going to need.

Every company needs different strengths or skills depending on different facets of their marketing mix.

You want the recruiter who is able to hone in on the correct niche and the correct type of market for your business.

If you hired a firm that works mostly with technical people, you’d likely get resumes out of left field which would not do you any good.

In fact, it would likely just give you extra work and make your life more difficult.

When looking for an outside recruiter to work with it’s important to find someone who specializes in marketing and sales.

They will know what questions to ask you and the candidates to make the right match for the skill set that you need to fill your open roles.

PERTAINING TO AGENCIES AND AGENCY TALENT

This can be particularly and increasingly true and important if you are some type of agency.

Whether that be a digital marketing, advertising, media, public relations firm or something similar.

There is a unique nature to working with agencies and agency talent.

As an agency, you want the recruiter you hire to know what it takes to recruit agency talent and to understand the agency world.

They will be much more suited to get you the right candidates than someone who doesn’t understand the agency world.

As a talent acquisition or hiring manager the last thing you need is teach someone something as well.

So you don’t want to hire a recruiting firm that you have to teach too much about your type of business.

You want to hire a recruiting firm who already understands your type of business.

You want them already asking the right questions to understand your role, your culture and your company in order to find you the right talent. 

IN CONCLUSION

If you’re looking to hire top marketing and sales talent for your organization it’s critical that you have an aggressive and proactive recruiting strategy.

Sometimes this can be accomplished by having your own in-house recruiting teams.

However if you have a lot of open positions it’s likely your team will easily get overloaded.

There’s a high chance you’ll need to bring in an external recruiter to provide the actual recruiting volume needed to fill your critical roles.

With marketing and sales, it’s important to work with a recruiting firm that specializes in that aspect of your business.

Find a recruiter that pertains to your business.

Whether they specialize in marketing and sales, technical positions, finance and accounting or legal.

The point is to make sure that the recruiting vendors you work with are focused and specialize in the specific areas that you need.

Be wary of any recruiting firm that says we do it all.

Nobody does it all and at least nobody does it all well!

Take these simple tips to create an effective and aggressive planning strategy to hire and retain the best talent in the market.


Here are some qualities and skills to consider when looking for sales and marketing talent: 

https://bit.ly/2OVqDF2

Interview Questions and Tips For Employers

Checklist of interview questions for Employer

Today we’re sharing interview tips for employers so that you can hone in on hiring the right candidates. 

We’ll also share some of the best interview questions to ask potential candidates.

We often hear from clients that it’s difficult to ensure they’re interviewing the right people with the right skillsets.

This can be even more challenging when a role has increasing levels of technical skills and requirements needed.

THINGS TO CONSIDER 

It can be easier to tell if somebody is a good cultural fit if you can have them interview with your team members.

You can tell if they would fit in with the culture or have the right personality if they do well with your team members.

It’s often difficult to determine if someone has the right skillset to be able to execute in the manner that you need.

We’ve heard many horror stories about candidates that interviewed really well, but weren’t a good fit.

Candidates can sell themselves and seem like they can do the job, when actually they don’t have what it takes.

However, when they start and get in the seat, it becomes clear that they are not the right fit.

Often they actually don’t have the skills or the experience needed to execute the job.

FINDING THE RIGHT CULTURAL FIT

Making a bad hire is a nightmare scenario for many companies and it’s a major waste of money and time.

It’s important that your process includes the right questions and steps needed to weed out the right hires.

READING AND SIFTING THROUGH RESUMES 

It all starts with making sure you have a good strategy for reviewing resumes.

Resumes come in many different forms and it’s important that not too much weight is put on them.

There’s likely a whole lot of someone’s experience that may not be on a resume.

Be careful not to lose out on people that could be good because you’re judging a book by its cover.

THE INTERVIEW STAGE

Once you get to the interview stage there are a lot of different strategies you can take.

This really depends on the type of role that you’re looking to fill.

ASKING THE RIGHT QUESTIONS

You want to have some general questions that are open ended or generic questions.

You never want to lead to witness.

Don’t want to ask questions like, “do you consider yourself a hard worker?”

The answer is always going to be yes.

You also don’t want to ask;

“Do you have experience with this software?” Or “Do you have experience with this type of industry?”

It’s too easy of a yes or no question for a candid answer.

You’ll likely get yeses even if the person doesn’t have that experience.

They might not have the experience that you need, so you haven’t really learned anything in this situation.

Ask open ended questions like;

“Tell me about the client experience you have” or, “tell me about the different software you’ve used?”

These open ended questions leave them having to fill in the blanks versus just telling you what you want to hear.

You can also pose hypothetical situations and ask them what they would do in certain situations.

You want to know how they would handle if something happened or if they needed to produce an outcome.

There is a way to get into their head about their thought process and how they would deal with certain situations.

ASKING MORE TECHNICAL QUESTIONS

You can start to get more technical with the role and hear how they would use certain technical things.

Another useful question is to ask about some major challenges that they have been faced with.

Listen to what someone considers a challenge and how they would deal with that challenge.

Knowing how they dealt with the challenge will give you a lot of insight into that person.

FINDING THE RIGHT SKILLSET 

At some point in your interview process, you should think about having a way to test their skills.

This is easy with technical type positions such as a developer, programmer or a coder.

You can easily devise a test that shows people’s coding or development capabilities, or lack thereof.

This becomes a little more challenging when you’re dealing with people on the marketing and sales side of things.

There are still ways to devise a simple project, case study, or presentation for them to do.

Think about what this person will be doing daily and what kind of skills they need to have.

Your process should allow them to demonstrate that they can do what you need, and how they would do it.

FINDING THE RIGHT PERSONALITY

Many companies are now integrating personality assessments in their hiring process which can be very useful.

A Disk Assessment, Talent Plus or the large variety of other talent assessment consulting companies are all resources.

These tests can tell you a lot about someone’s personality and how they may fit and work within your company.

The important thing is to take all the information from them with a grain of salt.

Don’t put too much weight on these tests as they’re standardized.

There is never a substitute for talking to people and feeling them out personally.

The level of usefulness of these assessments has a limit.

You need to make sure you’re responsible for how you use them.

IN CONCLUSION

At the end of the day there is a lot that can be done to design an effective interview process.

Your process should determine if a candidate is a fit culturally and for the hard and tactical skills needed.

There are different strategies to take depending on what kind of role you’re looking to fill.

Whether the role is technical, sales related, marketing, creative, etc., you want to be able to hone in on what you need.

It’s important to keep that in mind as you design whatever process you put those people through.

You want to design a process to be effective, as the impacts of making a bad hire can be severe and debilitating.


Here are some more steps and details to consider in your hiring process:  https://bit.ly/2EW0l3r

Job Market Tips For Employers And Job Seekers

Lance here today shooting a quick video with tips for success for both Employers and Job Seekers in this hot summer job market.

For Employers:

If you are an Employer looking to add to your team, its important to take a few simple steps to make sure you have a competitive edge in the current candidate driven market.

It’s important that you find a way to have a proactive outbound recruiting strategy. The number one HR complaint across Employers in 2018 is a tremendous lack of quality of resumes coming from online job boards. It’s very likely the right talent for your organization will not find you alone. It’s imperative you have someone on your team headhunting for you – either an internal employee or a qualified headhunting agency.

In the current market, which is certainly candidate driven, it’s critical that your interview process is streamlined and effective. If your process is slow, or unorganized, you really do risk losing great candidates to your competition.

For Job Seekers:

For you job seekers out there, my best advice is to make sure you are doing due diligence when interviewing. There is too much of a tend of “job hopping” starting to show up, and this is a major turn off for 9/10 prospective Employers. Be smart about how you manage your career.

It’s important you do everything you can to stand out in the crowd as well.

-Have an impeccable and well crafted resume,

-exude professionalism in all communications (email, phone, in person, etc.),

-do sufficient prep work for all interviews,

-always let your enthusiasm and excitement for the job come across,

-always follow up with interviewers with a thank you email,

-be on time for everything!

-always be asking yourself the question: How can I stand out in the crowd?

Hopefully you all find this video useful!

Negotiating Salary For Employers And Jobseekers

Two hands shaking over a pen and contract - Salary Negotiation

TIPS FOR NEGOTIATING SALARY 

Today we’re sharing tips for both employers and jobseekers who are considering accepting or negotiating a salary offer.

You should know there are different strategies to take depending on your situation for both employers and jobseekers.

Your strategy depends on if you are negotiating with each other directly or if there is a recruiter who is negotiating on your behalf.

WORKING WITH A RECRUITER

If there is a recruiter in the mix, you need to be clear about how much you trust them to represent and negotiate for both parties.

There are a lot of different recruiters out there and many of them are good at negotiating and many aren’t.

If you’re working with someone, you want to be sure you can trust that they are going to be able to handle both parties interests.

FOR THE JOBSEEKER

If you’re a job seeker and working with a recruiter, you definitely want to take whatever advice that recruiter is giving you.

The recruiter is likely going to have your best interest in mind and do everything they can to negotiate the highest salary possible.

Recruiters’ commissions are going to be based off of your final salary, so it really is in their best interest to negotiate the best possible salary.

The thing to keep in mind is that often by the time you get an offer, the recruiter will have already done some significant negotiating on your end.

Although it may be the first time you’re seeing an offer, it’s likely not the first time that potential employer has been in the negotiation process.

So you want to keep the above in mind as you don’t want to be in a position to over negotiate.

BEING CLEAR, CONCISE AND PREPARED

The last thing that you want to do is go back-and-forth with your prospective employer too many times.

This can make you seem nit-picky and could just annoy and or upset at the situation.

One way to avoid this is when you do an initial review of your offer be sure that you collect any and all questions that you have.

Many jobseekers make the mistake of going back and forth finding concerns and asking questions.

This can get annoying and makes you seem unorganized.

COMMUNICATING SALARY EXPECTATIONS

When working with a recruiter, it’s also in your best interest to be upfront about your current salary.

Many states are now employing laws which make it illegal for recruiters or companies to ask candidates what your current salary is.

The purpose of these laws is to avoid gender discrimination, not so that people can hide their salary and try to get more money.

It will be obvious to the recruiter if you do this.

The truth of the matter is that nine time out of ten, being upfront about your current salary is your best ammunition.

If you’re being underpaid, you can use that as an argument for why you want an increase.

If you aren’t being underpaid you can use your current salary as a basis for a certain percentage of increase.

In other words, it’s better to have a stand off point in your argument for certain salary expectations.

You don’t want to have a certain salary expectation based off of nothing.

Most of the time this is going to help, especially if you are working with a recruiter.

A recruiter will be able to take that information and really frame it with their client to really sell you with your requested salary.

WHAT JOBSEEKERS CAN EXPECT

Also, be sure that you don’t get offended if your first number on the offer is a bit off.

Many companies tend to come in with a lowball offer at first.

This is fairly normal and you want to make sure that you don’t take something like this personally.

This can be a red flag in some situations, but normally it’s just a starting off point knowing that there’s going to be some back-and-forth.

Be professional about it and remind them what your expectations are and what your current salary is.

You can also remind them of your justifications and your logical case for the salary that you are expecting.

The more evidence and logic you’re able to bring to the situation about your salary expectation, the better.

SALARY IS NOT EVERYTHING

You want to make sure you get a clear picture of all the benefits that come with the role you’re negotiating for.

Things like bonuses, health insurance, life insurance, 401(k) and disability should all be considered.

There are many other perks that companies are now instituting like food perks, dry cleaning, vacation, paid days off, remote days, short days in the summer, and the list goes on.

Many of these bonuses, benefits and perks are difficult to monetize, but add up to a lot of money within any given year.

It’s very important that you keep all of this in mind as these things can have a major impact on your overall compensation.

These things also greatly impact the quality of your work and life balance.

So it’s very important that you take it all in a consideration and don’t get too stuck on a salary number.

We’ve seen many candidates get stuck on a salary number and miss out on a great opportunity.

You want to be sure you’re taking the whole picture into account.

FOR THE EMPLOYERS

It’s important that you avoid the aforementioned initial lowball offer.

Be up front with people and let them know what your ranges are early on in the process.

Get expectations from people early on in the process.

You can ask questions as to why they are expecting a certain salary.

Be sure yon’t break the law in your state if you’re not allowed to ask about their current salary.

HAVING A SALARY AND BENEFITS PACKAGE

Have a really well thought-out and put-together benefits document showing as much as possible.

This will show the details of the monetary amount of your benefits package.

A well put together benefits package is really going to help supplement any salary offer that you make.

You’ll be able to justify a lower salary or market salary with candidates if you are also offering a competitive benefits package.

It’s important that you are clear with people throughout the process and you make sure they are clear with you about expectations.

You don’t want to waste your time getting all the way through your interview process with someone that you like, only to have a deal fall apart.

This can happen if you don’t communicate clearly and aren’t in the same ballpark when it comes to compensation.

It’s also not a good idea to come in with your first number as your maximum, unless of course this has been discussed with the candidate beforehand.

Most candidates are expecting to be able to negotiate or pushback on the salary at least once and get a little bit higher than the initial offer.

There is a very important emotional and psychological aspect of people accepting offers.

No one likes to just lay down and accept the first offer.

People want to feel like they pushed back and then someone gave in because they really like them.

The last thing you want is for someone to feel OK about accepting the offer and then to show up on day one feeling just OK having accepted the job.

You want people excited about the role and to feel wanted.

CONCLUSION

These are just a few tips you can take into consideration.

The tips in this blog can go a long way to getting the best offer for yourself and also for the company.


How do you do it ALL? Here is a great list on managing your work-life balance! https://muse.cm/SyV3yC

Interview Tips For Employers

Employer shakes hands with candidate over resume - Interview Tips

Many of our clients come to us seeking advice on how to improve their interview process.

They are seeking the right candidates to find the right employees that will get the job done and last for a long time with their company.

Interviewing is tricky because prospective candidates are often better at interviewing than they are at doing the job that they’re interviewing for.

This is one of the most challenging things to overcome as an employer as you assess how to hire the right person for the role.

THE COSTLY MISTAKE OF BAD HIRING

It can be extremely detrimental to your company to make bad hires.

In fact, this is potentially one of the most costly expenses for any company.

Bad hires can cost the company hundreds of thousands of dollars over a very short period of time.

There are a lot of expenses that go into hiring, firing and having to rehire somebody.

GET VERY CLEAR ABOUT WHAT YOU NEED

The first and most important step in making the right hire is being crystal clear about what it is that you actually need.

Having a clear picture of what you need is absolutely critical because you can not interview precisely without knowing what you need.

Without having a clear place to start, you will waste a lot of time and spin your wheels when it comes to interviewing and hiring the right person.

BACKFILLING POSITIONS

If the position is a backfill position, it may be easier to fill because you’re likely clear about what that person is or isn’t doing.

You may need to adjust the job description slightly if you’re planning to alter the role.

However, in most cases the role won’t change much and you should have a clear picture of what you need.

HAVING A GOOD INTERVIEW SCREENING PROCESS

It is in every employer’s best interest to have an interview process that truly cuts the fat to determine if the person is the right fit.

Once you do have the description clear it’s critical to make a list of at least 10 initial pre-screening questions. 

You want questions that are very specific to the the role you’re hiring for.

Be sure to include some technical questions that have to do with the specific day-to-day requirements and abilities of the role.

Don’t lead the witness with these questions, for example, don’t say are you good at X?

You want to ask for specific examples or ask for how they would react in certain situations.

You also want to review these questions with your team to make sure you’re on the right track.

These initial screening questions will be critical in the early stages of the interview process.

CONSIDERING YOUR COMPANY CULTURE

It’s very important that you flush out what you need from a cultural and personality perspective.

Again, don’t ask candidates if they consider themselves a hard worker – the answer will always be yes.

Instead ask them to tell you about their work ethic or their definition of responsibility.

You can also give a specific scenario and ask how they would react or deal with certain situations.

Hypothetical questions are very good for flushing out how someone would deal with a certain situation.

Next, in the second or third round of your process, there should be a test or a presentation that goes beyond asking questions.

Some clients do a case studies, sample projects or put together proposals.

Think of something that has to do with the duties that the job entails and ask them to give you a sample of what that might be.

The point is to get them to sample the work that the job will entail so you get an actual sense of having them in that role.

This can be extremely useful as you will also be able to compare their work to the work of other candidates in the mix.

If you get really clear about what you need and integrate clear questions as well as some sort of “test,” you will go along way.

INCLUDING YOUR TEAM IN THE HIRING PROCESS

The last important piece is to make sure that you involve the right people from your team in your interview process.

If you have other people at the company doing this or similar jobs, you can have them interview the person as well.

They are the ones in the trenches doing what you already need and will be able to truly tell you if this person can do the job or not.

This can make a big difference and you should lean on your staff and your team to help with hiring as much as possible.

This is also important when hiring for a personality or culture fit, as you want people that will be a match and will work well with the current staff that you have.

CONCLUSION

There are simple steps you can take to make sure you’re making a good hire for any open position you’re looking to add to your team.

Avoiding common mistakes will go along way in avoiding making a bad hire and will save you a lot of money in the long run.

Get clear about the job and position that you need, follow the steps in this blog and you will have success!


Here are some tips on fostering leadership within your company: https://bit.ly/2KS7Dbf


 

Headhunting And Recruiting For Your Team

Magnifying glass over icons of people - Headhunting and Recruiting new employees

This week’s blog is about tips for headhunting and recruiting new employees for your team.

Headhunting and active recruiting is distinct from posting on job boards and in taking incoming resumes.

This article is about the best ways and tips for proactively acquiring top talent, otherwise known as headhunting.

Proactively recruiting or head hunting will give you a competitive edge in acquiring top talent and over your competition.

GET CLEAR ABOUT WHAT YOU NEED

First, for any given position that you’re recruiting for, you need to be 100% clear about what you need for that role.

Clarity is the first place to start and is critical because without it you will never be able to find what you want!

You should sit with your team, stakeholders, mentors or outside resources to write up a good job description for the role.

Before writing a description though, be sure that you know what you need for your team.

What type of experience do you need for the open role?

Do you require somebody with management experience? If so, how many years?

Does this person need to have a specific skill set?

Do they need to be skilled in a particular technology?

The list goes on, but be sure you set out all of the important questions you’ll need to ask to create your ideal candidate.

FINDING THE RIGHT CULTURAL FIT FOR YOUR COMPANY

One thing that is also important is getting clear about what the personality for this person should be.

They will need to be able to be a fit in your company culture.

On a separate note, having a defined company culture is the first step to being able to interview for culture.

Interviewing for culture is a separate topic that we will discuss in another blog.

STAYING FLEXIBLE DURING THE PROCESS

Once you get extremely clear on what you need for your next hire, you’ll be set to succeed and able to focus on exactly what you want.

It’s important to note that you should be open to adjusting this along the way.

When you start interviewing people you may realize there are certain things that you really need and certain things that you don’t.

So you won’t be stuck with this description, but you want to have a very solid and precise place to start from.

ADVERTISING FOR YOUR OPEN POSITIONS

You’re going to want to advertise your job in someway, but I don’t recommend posting on a lot of job boards.

As a recruiting strategy, posting on job boards may become a secondary thing that you do.

You need to have a good career portal on your website.

This is a place that you can direct people to apply into your database so that you can process them as a candidate.

This is very important as potential candidates will need a simple process to follow in order for you to move them through quickly.

HAVING A SMOOTH INTERVIEWING PROCESS

The next point is that you want to have a well flushed out and well thought out interview process.

This will easily move potential candidates through your process and leave them with a good experience of your company.

They have a good experience of your company and they will be left with your brand and your culture when moving through your interview cycle.

You don’t want to ever have any candidate have a bad experience moving through your interview cycle.

KNOW YOUR COMPETITION 

Next, you will likely need to do some research as to where your ideal candidate lives.

It’s likely they are with at least some form of your competition.

You may know about some of your competitors, but it’s likely you don’t know a lot about many of them.

The best place to start is making a list of competitive companies or companies where your ideal person might be.

CREATE A STRONG HEADHUNTING STRATEGY

You can leverage resources like LinkedIn, other social media and Google.

Start to hunt these people down and then you will need to do a lot of outbound contact to reach the right people.

Sometimes the toughest part in having a headhunting strategy is the volume that is required.

Many people who start headhunting think they’ll reach out to 10 ideal candidates and that they will get one of them.

Unfortunately, it never works that way.

Most of the rolls we fill for our clients take us contacting 500 to 1,000 people in order to find a suitable candidate.

You need to be prepared to do the volume of outreach, the work and spend the time to find that right person.

WHEN TO HIRE AN OUTSIDE RECRUITER

If this is something that you can’t do, hire someone to do it for you.

You can hire a solid recruiter who knows your business, knows what they’re doing and can do this work on your behalf.

It’s very important to have a streamlined interview process, especially in today’s candidate driven market.

If your interview process is too long or drawn out, you’re likely to lose candidates to other offers or companies that are moving faster.

You’ve also got to make sure that you can compete from a salary perspective.

CONCLUSION

You need to have a good strategy from start to finish in order to have an effective recruiting or headhunting experience.

You need to start with a clear and concise view of what you need and what you will be looking for.

Only then will you be able to hone in on what is needed.

If this step isn’t followed you could waste a lot of time spinning your wheels with people who aren’t what you really need.

Avoid job boards or at least don’t rely solely on them to produce any real result.

Find out where your talent is, do the legwork and research so you know where to get the people that you need for your team.

Likely they are with your competition, so know your competition.

A concise interview process that flows well will leave candidates with a good experience of your company, brand and culture.

Have a process that moves quickly so that you don’t lose candidates to other companies that move faster.

Lastly, be ready and able to spend the time to put in the sheer volume required to head home effectively.

If this all seems like a lot of work, it is!

That’s why headhunting companies like us exist!

If you ever need extra help feel free to contact us.


Check out this article for some qualities you should look for when seeking new talent for your team: https://read.bi/2N1YvyW


 

Pros And Cons Of Posting On Job Boards

Hand drawing with red marker over generic icons of faces - representing posting on job boards
NAVIGATING JOB BOARD OPTIONS

Today we’re talking about posting on job boards and what posting on a job board is worth.

With so many choices available, there are pros and cons to using job boards and I want to go over some of those here in this post.

If you’re looking to hire talent, there are a lot of options to find potential candidates for open positions within your company.

It may seem overwhelming with so many job board options, artificial intelligence software, recruiters, staffing agencies, and more.

ARE JOB BOARDS WORTH IT?

The question is are companies like Monster, Careerbuilder, Zip Recruiter, Indeed, and other job boards worth spending the money on.

It’s very likely if you are looking to fill open positions at your company that you’re in one of a few different positions.

If you don’t have enough outbound recruiting man power you’re likely trying to find ways to passively attract talent to your company.

Job boards like mentioned above can seem like a good option.

Looking into options, you will notice they can be very expensive and it may be challenging to know which option to choose.

PICKING AND CHOOSING FOR YOUR NEEDS

The most important thing to understand is that job boards are good for certain positions only.

Job boards should be used primarily for low level entry level positions.

Ideally, roles that are administrative or don’t require a lot of specialized education or skills are best for job boards.

Job boards lose their effectiveness the more specialized you get with a position, especially with more senior roles.

Once you start to get to the manager, director, VP or above, job boards are going to become increasingly less effective.

QUANTITY OVER QUALITY

One way or another, with job boards, you’re going to have to allot time to sift through an abundance of resumes.

Job boards will get you a high quantity of resumes, but the quality of those resumes and candidates is going to be very low.

You will likely reject eight or nine out of every 10 resumes that come through for your position.

You or someone on your staff will need to sift through these initial resumes and weed out the ones that are simply junk.

Many job boards today allow candidates to apply to multiple positions at once.

Therefore candidates are not necessarily looking at job descriptions or job requirements.

Often candidates are just blasting their resume out to as many positions as possible hoping that something will stick.

This shotgun affect makes it a headache for anyone who has to sift through hundreds of resumes to find only a few potentials.

For certain roles this can be good, but for many roles it isn’t worth it.

You may not have the staff or the time to go through all these resumes, therefore this may not be a good option for you.

SIFTING THROUGH THE MESS

The other thing to consider is that for the most part, people who are applying on job boards are not currently working.

Candidates without jobs who are actively looking may not be where the best talent tends to lie.

You may want to consider talent that is not actively and aggressively looking for a new position, or maybe not looking at all.

People working effectively for your competition may have the time to find a new position.

With this in mind, you’re likely not going to be tapping into the passive job market.

So you are limiting yourself greatly to the pool of talent that are the active talent.

Don’t get me wrong, there are some good people out there applying on job boards, but they are the exception to the rule.

IS THE COST WORTH THE PAYOFF?

The other tricky aspect with job boards is that you never can know which is the best one for your market.

Unless you are in an extremely specialized field like healthcare, engineering or software development, you won’t know which job board is best.

In these cases, it’s likely you will need memberships with multiple job boards which can get expensive.

The costs for membership and the time to speak to and sift through the high volume of resumes can be costly.

You’re likely better off hiring an internal headhunter or an external headhunting agency like us to do that work on your behalf.

HIRING A RECRUITER

One thing to keep in mind is to never hire a recruiting company that is going to post on job boards on your behalf.

Those are lazy recruiters and if you’re going to hire a recruiter they should be tapping into the passive market mentioned above.

A recruiter is likely going to be slightly more expensive, but you’re going to get much more bang for your buck.

Also your life is going to be a whole lot easier and your experience hiring will be much more streamlined.

IN CONCLUSION

Job boards can work, but they take a lot of work to manage and can end up being very expensive.

I recommend doing a cost-benefit analysis.

You really want to look and see what you’re going to get with a recruiter versus what you would get with the job boards.

You’ll certainly attract better candidates going with the recruiter.

In any case, find and do what works best for you and your business.


Considering building an internal HR team? Here are some things to consider:

https://bit.ly/2JR2u3p


 

Hiring Remote, Partial Remote, and Telecommute Workers

Laptop, mobile phone and coffee cup laying on table with a window view of outside - representing working remotely

Today we’re talking about the pros and cons of hiring remote workers or employing remote or telecommute workers.

It’s important to keep in mind that all businesses are different and this may not work for everyone.

Some businesses are prone to work very well with remote workers while others are not designed to have remote teams.

It’s important to pay attention to this because if your business is a good candidate for remote workers, you can greatly benefit.

If your business is not conducive to hiring remote workers this article may not be relevant to you.

If you want to consider this, you’ll need to see what changes you can make to take advantage of remote workers.

REMOTE WORKERS ARE TRENDING

There is currently a large trend for candidates that are interested in the ability to work remote or partially remote.

Many people nowadays are putting much more emphasis on their work-life balance.

Being able to work remote offers people the flexibility to have their work-life schedule be more balanced.

Many people also work better remote then they do in an office environment.

The office environment can often have many distractions with other coworkers or other things going on.

This of course depends on your office culture, office environment and the type of people that you hire.

Many extremely talented people who are at the top of their field are only interested in working with this flexibility.

THINGS TO CONSIDER WHEN HIRING REMOTE

Being open to hiring remote workers opens you up to a segment of the market that you may be missing out on.

If you are thinking of hiring remote workers, you have to consider how that will fit into your existing culture.

If your existing culture is one where everyone is in the office and then you hire someone remote, this could cause friction.

You could produce dissension in the ranks of your employees who might feel left out or jealous if the new person gets to work remote but they don’t.

TRANSITIONING TO HAVING REMOTE WORKERS

If you’re considering taking this on, you want to take inventory on whether your current employees can work remote.

Perhaps you make working remote more like a benefit to be attained if someone reaches certain KPI’s or metrics.

Many sales people are extremely effective working remote.

WHICH POSITIONS WORK BEST REMOTELY

If someone travels a lot and they’re mostly on site with clients, there really is no need to have them in office.

 You can benefit greatly from a rockstar sales person being somewhere else in the country.

Customer service folks and account management people also function very well in a remote capacity.

Believe it or not, accounting folks and financial people can also work very well remote.

You might want to think about having your internal financial people working remote as well.

WHO IS THE RIGHT FIT FOR REMOTE WORK

When hiring remote you should know if they are the kind of personality that’s productive in a remote function.

There are many people who if left to their own devices will not get the work done that needs to get done.

If you have those kind of people working remote you will see a slump in productivity.

Your people should know that their ability to work remote goes hand-in-hand with the results they are on the hook to produce.

In other words working remote should be slated more like a privilege or a benefit that is earned rather than a “right.”

Another trick to hiring a solid remote employee is hiring someone who has been successful working remote in the past.

THE BEST OF BOTH WORLDS

There’s also incorporate partial telecommuting where your team is in the office 3-4 days and remote 1-2 days a week.

This model can provide the best of both worlds for you and your employees.

Then you can accomplish the things you need with the team together and have the balance of working remote some days.

This is a very common model that’s being adopted by many companies and is being extremely successful.

This model works if all of your employees are local as you’ll need them in the office together certain days of the week.

RECRUITING REMOTE WORKERS

If you are going to go after remote workers it may be challenging from a recruiting perspective.

Recruiting firms like us are extremely solid resources for being able to tap into other markets for remote work.

Remember, the challenge will be instead of just recruiting in your city you’re going to be recruiting nationwide.

You may even be just recruiting in certain times zones.

Your pool of people to reach out to is going to increase dramatically.

You will need to have a strategy for how to tap into those markets and find the best talent.

Keep in mind that it will likely take a lot of volume, so leaning on a recruiter can be a very valuable resource for tapping into that market.

CONCLUSION

Look at remote and telecommute working as a way to tap into a segment of the market with more great talent.

This is a segment of the market that is growing as more and more people are looking for that work-life balance.

More and more people are looking for the ability to have flexibility around their work schedules.

Many of these types of people can be extremely high producers and will produce better with this type of flexibility.

As managers it’s important for us to focus on hiring the right personalities that can work well autonomously.

This can be more productive for managers also, not having to control and micromanage everybody.

You owe it to yourself to explore this a bit further and see if it’s something that can work for your business.


Here are some great tools for increasing your team’s productivity:

https://bit.ly/2Aj4qrY


 

Recruiting Marketing and Sales Candidates in Seattle

Sunset over the city of Seattle, Washington
RECRUITING IN SEATTLE

Today’s post is about recruiting Marketing, Media, PR and Sales professionals in the Seattle market.

Seattle is currently a fast growing market, especially in the technology space.

Many people think that Seattle is going to be the next Silicon Valley with a lot of technology based companies being started.

We may also see established companies moving and opening up offices in the Seattle area.

A TOUGH MARKET TO FILL

Seattle has challenges from a recruiting perspective and often times will require additional help.

Companies may either use internal recruiting efforts or hire outside firms.

It’s important to know when you need to get extra help for finding specific talent.

The need for talent is extremely high as the market expands and therefore is becoming very competitive.

LOCATION, LOCATION, LOCATION

In order to compete there are certain things that you can do from a recruiting perspective.

Seattle is a great market to offer relocation in the Pacific Northwest and is even attractive from the Midwest.

It is an attractive city and many people, especially the millennial generation, are interested in moving to a city like Seattle.

Seattle offers a lot of outdoor recreation as well as career growth.

It is a smaller market and recruiting only within Seattle can be challenging.

This is another reason to be open to hiring and relocating candidates from other parts of the country.

Portland is a great market to poach people from, as well as Southern California.

The Bay area, Los Angeles, Orange County and San Diego are all great markets to pull talent from, as well as Denver and Chicago.

HIRING REMOTE

If you’re not able to relocate people it’s a good idea to be open to remote workers.

Tapping into the remote work force is great for any company, especially those in smaller markets like Seattle.

Another challenge in Seattle can be the commute due to the geography and traffic in the city.

An already small market can be dropped even further depending on where your company is located and where your talent is located.

This is again another reason to be open to remote or partial remote workers.

If you’re able to find local talent that is partial remote you’re more likely to find folks who would otherwise not be interested.

DEFINE YOUR CULTURE

It’s important to differentiate yourself from your competition.

Your company should have a defined culture with structures and processes put in place that engender the growth of that company. 

You want to be able to communicate that culture and appeal to prospective employees.

Having a strong employer brand is critical now more than ever for attracting the right talent.

Offering benefits like parking passes or other perks will also make it easier for local talent to get to your location.

IN CONCLUSION

Seattle is an excellent market to be in right now.

It’s attracting a lot of talented individuals that you will be able to tap into for your business.

At the same time, more companies are moving to the area and this means more potential competitors for you and your business.

Some of these things can increase your costs, but at the end of the day should also increase your bottom line.

These factors can give you a fighting chance to beating out your competition.

Being open to remote workers and relocating people to your company greatly gives you an advantage for finding good talent.

It’s important to take the necessary steps to have your business compete and your employer brand be one that differentiates you from your competitors.

At the end of the day your employees are what make up your company and it’s critical that you do everything you can to hire and attract the best talent.


Seattle is trending as the decade’s fastest growing city in the US.

Read about it here: https://bit.ly/2km1hSB


 

Men Getting Paid More Than Women – Even Millennials?

Icon of businessperson

 

The Gender Pay Gap

So it looks like the gender pay gap may not be changing any time soon, can Millennials make a difference?

The pay gap between men and woman has always had a significant gap between the two. In history, men have always been paid more than women. 

Some states are creating new laws to impact this problem.

Experts say though things may not be getting better.

Millennials 

Today, Millennials make up the largest generational group in the workforce in the US. Millennials are truly taking over!

Millennials face gender pay gap just like any other generation.

The gap unfortunately continues to widen especially in the Millennial generation.

Experts have reported that this pay gap will continue to widen as salaries rise.

Even though the gap is smaller than Generation X or Baby Boomers in history the gap is predicted to continue to widen as more of the workforce becomes primarily Millennial.

Where is it the worst?

The biggest example of the gap are in TV and Entertainment. Actors have been recorded to have been making much more in entertainment than women.

Wages for millennial men are growing at a rapid rate than for millennial women with comparable jobs.

What About Industries?

It has been found that millennial women earn less across every region and industry than their male coworkers.

The largest gap is found in educational and health services between men and woman. It is found that men are making more in a woman driven field. 

This truly highlights the problem.

Starbucks stepping up

Starbucks came out and announced that the gender pay gap between men and women has been eliminated at their company.

Last Wednesday, Starbucks announced that the pay gap is closed and that it has achieved 100 percent  pay equality amongst it’s employees. 

Over 3,5000 people celebrated as Lucy Helm, EVP and Chief Partner Officer announced the pay gap elimination.

Across the nation the pay gap between men and women is about 20 percent. But among much more educated and accredited workers the pay gap is much larger and goes up to 34 percent.

What does this mean exactly? For every dollar males are paid woman get paid 66 cents with a graduate degree.

Starbucks also announced that they will be formulating and share pay equity principals that helped it close the gender gap pay to show other companies what they have to do to really follow their pay.

This is ground breaking work in history and really shows change in the making for companies like Starbucks. 

What Can We Do?

We as recruiters want to make sure that everyone of our candidates are given the best rate of pay possible. 

Many laws are being passed in states around the country that prohibit recruiters and employers from asking people their salary.

The idea being that people will not get a new salary offered based on their current earnings, which may be unfair or under market.

This can be a double edged sword for candidates as many are now asking for salaries that are too high, and then pricing themselves out compare to the competition.

Be smart about this but also know your legal rights.

Why do women get paid less than men?

This is something that goes back in history. Before men were seen as the bread winners.

Things have significantly changed while women have become more and more empowered to become bread winners on their own and in families.

This is something that has escalated and become more known. Because pay wise women were paid less in the past, women have become more educated and earned degrees and have put their foot in the door to great companies holding high titles.

Women are really starting to make their print in the workforce in fields that are dominated by men. 

Conclusion

Things seem to not be changing too much even with the Millennial generation taking over the workforce. 

Trends show that in fact the gender gap pay gap may even widen as time goes on with men continuing to make more money than women.

Be sure to know the laws in your state. If you are an employer, don’t discriminate!

Here at Aldebaran Recruiting we will continue to do everything we can to negotiate the best and fair salary for all of our candidates.

What Questions To Ask During My Interview

4 Business people communicating - What Questions To Ask During My Interview

So you are going to interview for that great job you found – but what are the best questions to ask to determine if it’s a fit for you? You may only get to ask a couple, so make them count! This is a major opportunity to interview the interviewer. You want to take advantage of whatever chance you can to determine early on if this is the right company for you.

Interviewing is a way to not only have employers ask questions to see if you are the right fit for their company, but also vice versa. It is always important to ask yourself if you can see yourself working for the company you are interviewing for. Asking a variety of questions that really gives you good insight on if the job opportunity is going to be a good match is vital. This is easier said than done, so we have some tips for you.

Culture is critical

Your skill set may be a match but what about culture? Ask questions that really give you a good sense about what people at that company are like. Ask about company outings, dress code, benefits and wellness. These types of details are extremely important to see if you would be a good match to the company. 

You want to also already be clear about what YOU are looking for in culture. Do you value work life balance? Maybe a close knit culture is important to you. Work hard play hard may be up your alley. Perhaps a lot of structure, or a little structure is important. The point is that you have a good picture of what you value so you can compare what you hear.

Really honing in on what a person in the position you are interviewing for needs to address or do in the role in order to be successful are good questions to ask as well. Assuming you are talking to the direct hiring manager, find out what they expect a successful person in the role to accomplish. You will want to get in their head. Could you really do the job? Are their expectations realistic?

Below are three very good and important questions to ask during a interview that we read in an article called, “Three Interview Questions To Test If An Employer Is Right For You”. 

1.) What character traits do people demonstrate that succeed in this role and company?

A question like this really will give you insight on if this role is a good personality fit for you and if you will be capable of being successful by how your traits and habits are. You will know right away of those traits are describing you or not.

2.) What are your favorite things about working at this company? 

Learning about why your interviewers like to work at the company you are interviewing for is a question that really determines the culture of the business. If you can gauge if they truly enjoy their job and work culture it will give you an idea of how everyone feels about the company. It is important to work somewhere that your co workers enjoy working at because it creates good relationships amongst each other.  You can even ask what are some of the things they dislike about the company. It’s natural and healthy for there to be likes and dislikes. No company is perfect and you should never expect that. What they dislike will still be very insightful.

3.) What challenges has your team faced in the last year? What are your team’s goals for the next year? 

Asking a question in regards to what challenges the department or company you will work for gives you realistic goals that soon will be on your plate. Seeing what goals they are trying to accomplish will give you an overview of what your job will entail.

Conclusion

Asking the right questions at a job interview really will give you a good idea if it will be the right fit. Don’t take a job just because it looks good on your resume or because of money. We see way too many people get caught up in money and wanting to make a move try to get ahead. Chose a job that you will be a good fit for you both skill wise and personality. 

You have to be smart about making a move, your resume needs to show stability. Our clients are constantly turning down resumes because people look like job hoppers. Often times those people left their jobs because they ended up not being a good cultural fit. This is understandable. But if they had done a better job of looking at this before accepting an offer, they wouldn’t be stuck in this sticky situation. 

The last thing you want is to be stuck at a company because you didn’t do your due diligence. Or you have to jump from a couple jobs and now you look unstable. There is a lot of risk in not asking the right questions during your interview.

Make the most of your career and your life! Aldebaran Recruiting is here to coach our candidates throughout the entire recruitment process making sure our candidates and clients have the right fit. 

How To Hire The Best Talent And Candidates

The best talent on the market will likely not find you on their own. You must find a way to find them and court them into joining your team and organization! Check out the video below that our Sr. Partner Lance Winsaft put together about finding talent.

The market is competitive and it’s critical you do whatever is needed to get a competitive edge. 

1) Clarity, 2) Culture, 3) Speed – The top 3 things you need to have FLAT if you are serious about hiring the best talent.

*CLARITY – You need to be clear about what you need in the role, what the person will do, what their personality will be like, and what you will expect of them.

*CULTURE – Your company and team should have a defined culture that you can speak to and get people excited about. Find out ways to interview for culture.

*SPEED – In this market, there is no time for drawn out interview processes. Don’t compromise on what you need to do to hire the right people and be sure to move fast with the people you like – they are most likely being courted by other companies! 

Are You Missing Out?

We see too many clients miss out on great talent because of missing one more of the above  items. When you miss out on that great candidate, guess what? They are going to your competition! That is usually not a good thing. Every industry and vertical is competitive, you can’t afford to lose talent to your competitors.

On this same note, the above points apply to current employees as well. Employees stay with companies that have a clear vision, companies that move fast, and companies with a well defined culture. 

If you are able to retain the talent you currently have while also attracting and retaining other top talent, you will have an undeniable edge over your competition. The slightest edge in any game is what separates the winners from the losers.

You Are Being Interviewed As Well!

Every candidate you interview is also interviewing you and your company – and remember, if they are good, they aren’t desperate, and someone else is likely after them as well!! It’s so critical you find ways to sell both the opportunity of the role and the opportunity of joining your team and company.  Putting even a little bit more effort into candidate experience can have big payoffs in terms of giving you a competitive edge.

Top talent must be hunted in this current market. If you are serious about adding the best people to your team, you can’t rely on them finding you in time. If you are unable to hire a headhunter, find a way to hunt the talent on your own. This can be tricky but must be done! The best talent is waiting for you to find them and court them. 🙂 

This holds true the most if you are hiring executives or upper management – especially if they are currently working with one of your competitors. It isn’t enough to “build it and they will come.” So you have a great product or service, a great future for the company ahead of you, that is great, but not enough to lure over the superstars.

Be Willing To Court Them

Superstars need a little coaxing. Add in a dinner as part of your interview process, make your interview process is slick with very high communication. Your internal HR teams should be on the spot with scheduling and communicating with these folks. Give them a great tour of the office, sell them on your vision the perks, etcetera. Find out what really matters to them, what are their motivations, why are they interested. More importantly, find out their concerns!

Too many employers avoid asking what the candidates concerns are and therefore they never get addressed. Only when you find out what they are concerned about can you dress it. This is a critical interview strategy that most employers miss. What happens then is the candidate has a concern, they make things up in their head about the concern, it never gets addressed, and then they make a decision based on the made up thoughts they have about the concern! Most of the time the concern was something easy to address that likely would have resulted in a positive outcome. Don’t fall in to this trap.

Never stop improving your process. The way you find talent and retain them should be ever evolving. Outside recruiters are an amazing resource because we work with many different clients and we see what works and what doesn’t work. We strive to be that sort of partner for our clients – not just a talent mill.

Recruiters also help to manage those communications and set expectations. The last thing you want is to leave a candidate “hanging” out there at any point in the process. This happens WAY too much! Especially if they are hot, you can’t leave them on hold. Recruiters are great for setting expectations and taking that load away from you.

Conclusion

There are many ways to give yourself a competitive edge to attract and retain the top talent in the market. You owe it to yourself to invest in HR and recruiters. Invest in have a great candidate experience that motivates and inspires candidates. Court the people you really like, make them feel special, make them feel wanted, and keep this up for all employees. Millennials especially want to contribute and be apart of something. Give your employees that chance! 

Feel free to reach out to us if you want to improve in any of these areas. We are a true business partner and can provide you with not only the top talent but also insight and advice into your process. To attract the best you have to be the best and work with the best. If you offer peanuts you get monkeys. or if you do the bare minimum with candidates and think they should be happy to be interviewing with you, you will get mediocre talent. You have an amazing company, an amazing product/service, now do whatever it takes to have the best people.

Happy Hunting!

 

Meet A Business Influencer: Michelle Weinstein

We hope your January is off to a good start! In this email we are launching a new video series where you’ll get to meet a variety of business influencers who will be covering some exciting topics! “Meet A Business Influencer” Video Series, E01 launches today!
 
Michelle Weinstein is our first guest to sit down with Lance Winsaft and they cover some great sales topics to empower any entrepreneur, soloprenuer, or sales rockstar. Michelle has a great story about her journey through getting into sales, starting her own business, pitching on Shark Tank, and starting her own coaching practice.
 
Learn more about Michelle at:http://www.thepitchqueen.com
 

Also, check out Michelle’s podcast, Success Unfiltered at: 

http://bitly.com/successunfiltered, she has some amazing guests on her show, it’s not to be missed!
 
Stay tuned to our Youtube channel as well as future email updates for more upcoming interviews with influencers in the business community. 
 
More about Michelle:
 

For anybody who is trying to grow or take a business to the next level luckily, there’s Michelle Weinstein.

This time-tested entrepreneur has the unique ability to help you immediately identify business strengths to create a unique plan of action. More importantly, she helps you zero in on the hidden trip wires that keep you from achieving your financial dreams.

She has knocked down the doors and impressed CEO’s at many billion-dollar companies. Her relentless pursuit towards buyers at Costco Wholesale earned her coveted shelf space that also led to national deals with The Vitamin Shoppe. Other current clients include the Washington Nationals and Tampa Bay Rays. Within her inner circle are multi-seven figure entrepreneurs, famous comedians, professional athletes and coaches from the NFL, NBA, MLB and the NHL.

What She Can Do For You…
As a result of these amazing relationships and opportunities, Michelle has honed a unique skill set that will help you develop the most important and valuable relationships. She will teach you how to open doors and meet people you have always dreamed of meeting, but you never knew how to get to. That’s her genius.

She has accomplished incredible feats of influence, building a business both online and brick and mortar. She has sold everything from mortgages, to wardrobes at Nordstrom, to $30k online education programs, to 7-figure homes, to Paleo meatballs. She pitched her way on Shark Tank and raised over $1M for her last company. She uses the same formula to make all these things happen and her goal is to use her 20 years of experience and help YOU overcome any obstacles to close more deals, work half the time, make double the money, and work with the clients that you love to serve.

Her mission is to utilize her superpower to help entrepreneurs close any deal that comes your way, sell more products or services, value your worth, overcome any objection thrown at you, and turn a “NO” into a “YES” so you can serve more people and make a bigger impact in the world.

 
 

Corporate Sustainability And Responsibility Matters

Corporate Sustainability And Responsibility Matters

Turnover is known to be the biggest expense to companies throughout the nation. At Aldebaran Recruiting we have one of the highest retention rates you will ever come across for when placing candidates. What’s our secret you may ask? It simple. We listen to our candidates. Money is not the only motivating factor for a lot of the workforce nowadays.

Companies have been making it a point to work on their “Corporate Sustainability”. Corporate Sustainability is a strategy that takes into account how a business operates ethically, socially, environmentally and economically. Successfully working on corporate culture and making a conscious adoption of a company mission make your company appealing to workforces world wide.

Becoming apart of a company that makes a difference and has a reputation of having Corporate Sustainability is what millenials today are looking for. By 2025, millennials will make up three-quarters of the workforce. The needs what they are looking for is important to understand. There has been skyrocketing statics that prove millenials are not motivated by money anymore, they are motivated by culture and change.

What we do here as recruiters at Aldebaran is understand the wants and needs from our candidates and clients. Then we make the match. There is a shift in what the workforce looks for in a company to work for. When shifts happen we adjust and learn new wants and needs.

Why This Matters.

This strategy is more important today than it has ever been. We are caring more about the world as a whole. Even though there is still a lot of destruction going on. Corporations place a major role in politics and world affairs and the actual responsibility is falling more and more on the shoulders of corporations, not individuals.

Gone are the days where corporations can avoid responsibility. In today’s digital age information is traveling much faster than ever before. The smallest mistake can go viral and ruin a company. No longer can things stay hidden or in the shadows, everything is transparent! 

Why Does This Matter To Recruiters?

As a recruiter, it’s important to pay attention to the types of companies you recruit for. What do you value? What matters to you? What do you care about? And what do your candidates value and care about. If there is a gap between the answers to those questions and how your clients would answer, you have a problem. Trying to fit a square peg in a round hole is going to get you nowhere.

The better you are able to match candidate values with clients the better fall off ratio you will have. Replacing candidates is a pain. And paying back a fee is even worse! If you are an in-house recruiter the same still applies. Your job is to fill open roles, new roles. It’s not to replace people you recently added to the company. If you are contributing to turnover, this will be seen as a problem.

To learn more about Company Sustainability, check out this great article Why Corporate Sustainability Should Matter to Recruiters. 

Meet The Team: Jackie Kellam

As the latest installment of our “Meet The Team” Video series, today Lance Winsaft sat down with Jackie Kellam, one of our awesome Senior Associates in San Diego. They chat about where Jackie is from and also about important changes with laws around disclosing salary.

Feel free to connect with Jackie Kellam on LinkedIn at:

https://www.linkedin.com/in/jackiekellam/ 

Thank you from,
 
Lily, Lance & the Aldebaran Recruiting Team!!!
 

Finding Your Ideal Career: Where Do I Start?

Woman looking up before a chalkboard - Career

What is my ideal career?

Finding your ideal career is not easy, but the fact that you’re reading this article means that you’re a driven, motivated individual that’s willing to work hard for it. Good job! You’ve already gotten the first step down: To find the motivation.

So what’s next? Well, here are some essential steps to start finding your ideal career. It is recommended that you write your ideas down as you go to make it more concrete and easier to work with.

Define your passion

First, you need to do some self-assessment. What are some things that you like? What is it that drives you? It doesn’t have to be career- or industry-specific. Your motivation can be your simplest desires like “I like helping others” or “I like it when the numbers come together.” Landing a job that aligns with your passion will definitely boost your performance and leaves you feeling satisfied. Asking yourself these types of questions will help you determine what your ideal career is.

Define your strengths and weaknesses

Make a list of things that you’re good at and what you need to work on. You’ll more likely enjoy and succeed in a career that allows you to make use of your strengths. If you’re concerned that your ideal career path might not suit you because of your weakness, don’t be discouraged! In fact, good for you! Now you know what you need to work on and you’re one step closer to being in your ideal career.

“What are your weaknesses?” Everyone’s favorite interview question to answer! Honesty truly is the best policy here, so don’t try to be over strategic. Your weaknesses are an important part of the interview process on both sides.

Gain experience

You may have found it difficult to list your passion, strengths, and weaknesses. That’s ok! You’re not alone. You’ll need to give yourself some time to identify both your natural and learned skills. Take the time to understand your own potential. After gaining some experience, you’ll be better able to assess yourself and find a skill (or a combination of it) that you can capitalize on.

Define your priorities and career goals

Everyone has slightly different goals in life. Some will want to focus on their career growth, while others want to focus on learning new skills. If you’re focusing on your career growth, avoid the common mistake of prioritizing short-term improvements. What you want now may not be aligned with what you want five or ten years down the road. For example, don’t be swayed by a job promotion if it means that you’ll be stuck in a career path that you don’t want to be in.

If you are in a job you don’t like – LEAVE! Nothing is worth your unhappiness. In fact, if you don’t LOVE it, I say leave. Value yourself enough to have your job/career be a reflection of what matters to you. Be enriched, be alive, make a contribution. 

Consider the work culture

Work culture may seem insignificant, but it actually matters more than some would think. Consider the work environment that would suit you best. What will your relationship with your coworkers look like? What style of company leadership do you look for? These things can contribute to whether you will enjoy a job or not. For example, some would enjoy working in a big corporate company while others thrive in smaller companies. Do your research. Find out if the work culture of the jobs in your career path would allow you to perform at your maximum potential.

Money is not everything

Yes, we all have to pay our bills. However, money shouldn’t be your primary goal. You’ll always want “a bit more.” You’ll never be content if your goal purely about gaining more money. Instead, think about what matters to you most. Do you want flexible work hours? What kind of lifestyle do you want to live? Revisit your values, life priorities, and career goals.

It’s always nice to be in your ideal career. But like everything nice, it will take time and effort. So put in those hours and don’t hold back on those sweat and tears! You might only land a decent job in the beginning, but rest assured, your efforts will pay off sooner or later. Best of luck!

Trust your recruiter about the best salary to represent you at. Trust me, we have your best interest in mind to negotiate you the best possible salary! We see WAY too many candidates ask for too much salary up front and price themselves out compared to similar candidates.

There is a difference between your worth and your MARKET worth. You need to set ego aside and play the market right. If there are candidates with several more years experience than you, and asking for the same, or even sometimes less, money, you will have priced yourself out even before even getting in the game.

Recruiters are able to give valuable insight into your competition. Use us wisely.

Side note, don’t make a career move if money is your only motivation. This will make falling into this trap even more likely.

Conclusion

You shouldn’t expect to simply fall into your ideal career. Be proactive and do your due diligence. Everyone should be in a career they love with a company they are passionate about. No one should settle ever! In the US alone there are amazing companies and amazing jobs out there. Complacency will be your number one enemy with fear as a close second. 

If you ever feel stuck or alone or overwhelmed as you go through this process, always remember you are not alone. Use your friends and family as a sounding board. Reach out to co-workers, coaches, consultants. There are a million resources at your fingertips, you simply need to take the action and get out there.

Action is the only thing that will ever produce a result. Start small if you have to, but one way or another, get in action. The more action you take, the more results you will start to see.

We wish all of you the best in your career searches. Believe in yourself and your skills, and most importantly, never give up!

If you already know what your ideal career is, consider looking for a new job on our job boards.

If you don’t, good lucking finding your ideal career!

2018

What to Do When a Recruiter is Being Unresponsive

 

Recruiter Not Responding?

Did a recruiter suddenly stop responding to your emails? Is your recruiter not responding to you after you went to multiple interviews? Have you sent them polite emails and multiple phone calls for a month, but they’re still not getting back to you? Then you have been ‘ghosted.’

Ghosting is a pretty common occurrence not only in recruiting, but also in life. It’s when the other party ‘slowly fades away.’ Often times this is accidental but many times it’s an easy way to not deal with cutting someone loose or providing feedback. This is more painful when you are far along in the process. 

This can be very frustrating and annoying. And if it happens a lot to you, with multiple companies, it can become very discouraging. It’s easy to take ghosting personal, especially if you were working with this person for several weeks.

If you find yourself being ghosted in the hiring process, here’s what you should do.

1. Mourn About It

Let it all out. Cry on your bed. Punch your pillows. It’s ok to feel upset. You have every right to feel that way. However, it’s important to do this privately. Share your pain and frustration with your closest friends and family, but don’t bring it to your social media. Venting through your social media is not the best option. It will demonstrate a lack of emotional control to your future employers and ruin your chances in the job hunt.

Ghosting may be unprofessional, but don’t stoop to that level. If your recruiter stops responding, move on. Keep a cool head, even if it hurts!


2a. Send a Firm Email Saying That This is Not Ok

Ghosting is an unprofessional business practice. Sending a firm email may not get you the job, but it might make you feel better. Recruiter Jane Ashen Turkewitz from .comrecruiting suggests sending an email like this:

“I would like to thank you for the opportunity to interview for the role of X. I was surprised, after my 7 rounds of interviews, to not hear anything regardless of my attempts to stay engaged.

Due to the lack of response, it’s a fair assumption that you have decided to move in another direction.  While I am disappointed, I certainly respect if someone more qualified entered the picture.

That said, isn’t it common courtesy to let a candidate know where he stands in the process, even if it’s a difficult conversation? A rejection is disappointing but ghosting shows a lack of leadership and empathy.

I hope one day, if you are in my shoes, interviewing for a new, exciting job, that you are not treated in such an unkind manner. Wishing you and yours continued success as I find success elsewhere.”

Be cautious about sending a firm email. Remember, send it only when you’re ready to move on from the job. Also, it’s best not to be too firm when you’ve only been to only one interview with them. Instead, you can them a small and polite note.

2b. You Can Also Not Do Anything

Please don’t go assuming that recruiters are evil. Not all of us are like this. Sometimes recruiters have no control over this. Sometimes being unresponsive can be a part of the recruiter’s job. Some companies have a “no feedback” policy. By not doing anything, you won’t be burning any bridges. It’s a good way to keep your options open with this company, especially if it’s a big company.

Things happen, emails fall through the cracks, priorities shift, people get hired, and fired. Recruiters have very busy emails and challenging schedules and deadlines. So remember to have some compassion. 

They likely aren’t doing this on purpose. 

3. Don’t Let It Affect Your Other Applications

Don’t start becoming impatient and keep asking questions to future recruiters. It’s best to always present your best self. Getting ghosted sucks, but it’s best to let it go. Yes, we realize that it’s much, much harder than it sounds. Every recruiting process is different. It’s best to simply learn from this experience to be prepared for when a recruiter ghosts you again.

Don’t be discouraged when your recruiter stops responding. It happens more often than you’d think, but not all recruiters are like this. It doesn’t always mean that they’re not interested in you either. Getting ghosted can be very upsetting, but worst case scenario: You won’t end up in a company that lacks proper etiquette. If they’re treating you poorly from the start, who knows what else they would do to you.

Pick yourself up and move on. The right fit is out there, you simply need to keep looking. Every company has a different culture. Some may not value communication the way that you do, but I promise you there are many that do.

Conclusion

Ghosting is not appropriate in today’s business world. If you get ghosted by a recruiter or a company, consider it a sign that this was not a good fit for you and move on! Communication is critical in today’s world. It’s a vital component of doing business and anything less than timely communication is unprofessional. 

Do your best to not get caught up in taking ghosting personally, it’s likely that person or company does it with everyone. It’s most likely something they need to fix at an organizational level, or perhaps that one recruiter or hiring manager needs to go. 

It’s critical as well to not get frustrated and carry your frustration around. This will make finding a job even more difficult as your view will be distorted and you will project negativity onto other applications. Rest assured the right company culture is out there for you!

Lastly, make sure you are ghosting other people in your personal or professional life! Be the example and not part of the problem. If e all took it upon ourselves to have impeccable communication, this world would be a very different place. So start with you and make a difference for others.

Let’s have the business world be different! We can all make a difference, be more courteous and professional. Spread the love!

Happy Hunting!

 

ghost

 

What to Do About Job Hoppers

 

Some recruiters do not like candidates who job hop. They believe that job hoppers only cause an unnecessary increase in their turnover expenses. However, that is not always true.

It’s usually not a good idea to judge a book by it’s cover, so to speak. A resume is only a visual representation of someones experience and story, it isn’t the person themselves. We have seen many clients make great hires after given a “job-hopper” the benefit of the doubt and having at least an initial call. 

Often times there is a story that makes a lot of sense behind perceived instability, you can never learn this from looking at a resume alone.

There are plenty of benefits that job hoppers can bring to your company.

Why they make good hires

Job hoppers may bring benefits that can more than make up for your turnover expenses.

  • Fast learners

They are typically fast learners. Having had many jobs in a relatively short period of time, they have learned to be adaptable and adjust quickly to new environments. Since they’re easy to get onboard, they don’t require much time and effort to get up to speed. This is a huge asset in today’s fast world. if your business moves fast, you can benefit from this greatly.

  • Diverse skill sets

Job hoppers often have a wide range of both technical and soft skills. Having worked in different industries, they can tackle problems from a different perspective. They may also be familiar with different technologies that your company might benefit from. Job hoppers have developed strong interpersonal skills by working with a wide range of people and companies. If your company ins an entrepreneurial environment where people wear many hats, this will be an instrumental asset.

  • Bring new ideas

Job hoppers can bring new ideas. They can draw on their experiences from working with other companies to bring more innovative ideas and solutions to your company. This is something that loyal employees might lack. As a result, it prevents your company from being stale. Being at one company for too long can certainly have your thinking become stale. Fresh perspectives are worth  their weight in gold.

  • Wide social network

Job hoppers are more than just a deep well of knowledge and ideas. They have most likely built a wide business network. Having more business connections can only benefit your company. This can be anything from recruiting more quality candidates and finding more clients. Relationships are everything and if you can leverage your employees relationships skillfully, it can really pay off for your bottom line.

How to hire them and get them to settle at your company

Job hoppers are naturally ambitious and eager to gain new experience and/or climb the ranks. Retaining them can be difficult, just as it is difficult to attract and retain any top talent. This is truly the key – what to do to keep them around! Sometimes these folks have moved around a lot because no one can keep them. If that can be you, you will truly benefit. This tips below work across all types of employees.

  • Foster employee development

You can increase retention rates by implementing employee engagement programs. Talk and listen to your employees. Let them express their objectives. Then provide them with some strategic direction. Ambitious job hoppers are eager to learn. They seek guidance and will greatly appreciate your input. They will be more inclined to keep working with you if your company is a resourceful learning environment to them. This is especially true with Millennials who seek engagement and want to be apart of something bigger.

  • Facilitate advancement in the company

All employees want to be valued for their hard work and commitment. Job hoppers are the same. They crave continuous recognition of their contributions to the company. Create a rewarding and appealing work environment by recognizing their years of service, high performance, and continued excellence. Again, you have to listen to them closely. Take the time to understand their interests to create a recognition program that will truly resonate with them. Job hoppers will be more inclined to stay at your company if they feel valued. Again this is another critical strategy with Millennials. Contribution is key for upcoming generations and it’s easy to have your company be an environment that values people and allows them to contribute.

Conclusion

Judging a book by it’s cover is lazy and will often time lead to missing out on great opportunity. Initial exploration of a job hoppers background on a phone interview can yield a lot of information about their experience, story, and other assets that could ad vale to your organization.

There are many “diamonds in the rough” out there and a talented business owner or hiring manager know how to find them and keep them on their team. Your people are everything and you owe it your business to do everything you can to attract and retain the best people. Do this and your company will thrive.

job-hopping

 

Negotiating An Offer – Salary Isn’t Everything

Your negotiation position depends on your alternatives. When all else fails, don’t be discouraged! Take ‘No’ as an answer and recognise that it’s part of the growth process. ‘No’ can also mean ‘Not yet’. There are still other alternatives to salary that you can negotiate.

Salary really should not be the prime motivator for make a career change. Only in the instance where you are grossly underpaid and also don’t like your job should you make a move solely for money.

And although salary is important it isn’t everything. There are many other factors that make up compensation. It is CRITICAL that you not get distracted by a salary number and instead take into account the whole compensation package. This allows you to look at the full picture and make an actual informed decision.

Often times you will run across these scenarios even when asking for a raise in your current job. Use the below in any situation you see fit.

Better Work Conditions

Take this opportunity to negotiate for better work conditions. For example, if you feel like you’re unable to work at your full potential, consider requesting for a better workspace that would best suit your style. If you feel suffocated because of work, maybe you should ask for a more flexible schedule to accommodate for your life outside of work. If your job requires a long commute or would require you to relocate in the near future, consider asking for the option to work remotely. Lastly, if you feel that your title doesn’t fully encompass the scope of your role, you may also request for a better title.

– Workspace
– Work schedule
– Remote work option
– Job title

You spend a lot of time at work. Your quality of life while working is hard to measure as dollars, but makes a huge difference in your quality of life. Don’t forget how much of a difference this makes.

Many companies are open to investing in these areas, it’s fairly low cost and they understand that happy employees are productive employees. There is a general trend toward more flexible work conditions. We are seeing many more companies open to remote workers or partial remote schedules.

More Benefits or Perks

If better work conditions are not your cup-of-tea, consider requesting for more benefits. For example, think about what you need to stay physically and mentally healthy and ask for more paid time off. If you often pay a visit to the doctor, consider upgrading your health insurance. If you travel a lot for work purposes, ask for travel reimbursements to lighten your load. Lastly, if you’re looking to improve your qualifications, consider requesting for tuition reimbursement or professional development support.

– Paid time off
– Health insurance
– Travel reimbursement
– Educational opportunities

Perks are important to take into account as well. Find out if there are fun events, company outings, or request your current employer start doing these things. We see many clients doing gym reimbursements, offering massages in the office, and more.

Negotiation Tips

When presenting your counter offer, never negotiate through written communication! You should always counter offer in person or over the phone. Negotiations must always be engaging to both parties. Remember, this is an opportunity for you to think outside the box, so you’re not limited to the options mentioned above. It’s best to counter only once, so choose wisely. Figure out what’s most important to you and what your superiors are most likely willing to accept.

For more information on how and what to negotiate, visit https://americannegotiationinstitute.com/ 

Conclusion

Although money is critical and important, it isn’t everything. If you are only money motivated, you may miss out on what really makes you happy. This is all about balance. 

If you are smart, you can find creative ways to create a great compensation package that fulfills you on multiple levels. Quality of life is critical and will be the biggest factor of happiness in the long term.

Have fun thinking up ways to sweeten the deal, you may even surprise your employer or prospective employer. Be careful not too over negotiate, or ask for too much. Be reasonable and smart about what is appropriate.

negotiating

 

Interviewing And Hiring An “Inexperienced” or Junior Candidate

Everyone is unique. Each one of us have our own strengths and weaknesses. We’ve all lead different paths in life. In truth, no one can be said to be actually “inexperienced.” Whether an applicant is fresh out of college or looking for a career change, you shouldn’t be worried about them being inexperienced. There are many opportunities for them to shine. So what should you look for in a good candidate?

Answer: Soft Skills

According to the Oxford Dictionary, soft skills are defined as the “Personal attributes that enable someone to interact effectively and harmoniously with other people.” While technical ability can be taught, soft skills are much harder to instill in a person. Employees that lack soft skills can undermine your company’s success. On the other hand, soft skills that complement hard skills are what makes an applicant truly valuable.

Here are some skills that you should consider looking for in candidates:

  • Communication skills
  • Ability to work in a team
  • Dependability and reliability
  • Problem-solving and critical thinking
  • Initiative
  • Adaptability
  • Good business ethics
  • Innovative spirit
  • Willingness to learn
Where to Look for Soft Skills

Now that we know what to look for in a candidate, there are several methods to assess whether a candidate will make a good employee.

Reviews from Contacts

What better way to assess a candidate’s personal qualities than to ask someone who knows them? Talk to their previous employers and find out about the candidate’s work ethics. Were they responsive? Were they able to communicate well with their coworkers? You can also give a call to their friends or relatives, but there’s a good chance that they have biased opinions. So communicating with a candidate’s previous work contacts is the best option.

Previous Experiences

Mark Murphy, the founder of Leadership IQ and a NY Times bestselling author, found that “high performers … are naturally wired to put others’ needs ahead of their own.” Whereas low performers will get their job done, they’re only doing it because they’re told to do so. On the other hand, high performers go above and beyond because they “find passion working toward something bigger than themselves.” They have what Mark calls the “helper” attitude. A good way for a candidate to demonstrate the “helper” attitude is if they find volunteer experiences truly rewarding.

Preparation in Recruiting Process

Lastly, a good way to judge a candidate’s personality is through how prepared they are during the application process. A candidate who’s not afraid to take the initiative to ask questions and comes well prepared to the interviews is very likely to help your company succeed.

inexperienced-candidate

 

How To Improve Your Candidate Experience

What is candidate experience?

Candidate experience is how a job seeker reacts to a company’s recruiting process. There are hundreds of articles out there on how to improve candidate experience. It’s a topic that’s been gaining much popularity in the recruiting world, but why does it matter? There are billions of people out there looking for jobs. Surely, companies will eventually find one that qualifies for the job, right? Not so fast! Here are 3 reasons why you should treat your candidates as valuable as your customers.

The majority of candidates we speak with voice complaints about candidate experience. It seems most job seekers out there are not having a good experience when interviewing. This is a shame because many employers turn off good talent this way. Employers are missing out on the top talent. This is something easily avoidable.

Candidate experience > Employment brand 

All companies strive to improve their brand reputation. However, your reputation as employers should not be overlooked. A company cannot build a strong brand reputation if the people, including your valued customers, learns that its employees and candidates are not treated right. A poor candidate experience will set back your efforts on building that solid brand reputation. Creating a strong reputation starts from giving a delightful candidate experience.

In fact, a solid candidate experience is the foundation for an employment brand. You will instantly increase your reputation by having a stellar interview process. Word gets around fast, especially in niche markets.

Attract top talent

Improving your candidate experience builds a strong employment brand. In turn, a strong employment brand attracts talented candidates. Candidates have worked very hard to earn their degrees and gain valuable work experiences. They don’t deserve to be left in the dark or given vague responses. Talented candidates know their value and want to be treated right. Giving candidates a pleasant experience allow them to shine. They’ll be better able to show their strengths and you’ll be better able to pick the right candidates.

This is a major step to getting the best people. And your people are everything. If you want the best act like that best. This includes having a first class interview process and candidate experience. Be know for your interview process and you will attract the best. be know for a not so good experience, and the best will avoid you like the plague. Thebest are never desperate.

Attract more customers

Yes, you read it right. Candidates who’ve enjoyed their application process will share their positive experiences. This is an opportunity to build a positive image for your company to attract more customers. Kevin W. Grossman, vice president of Talent Board, has spent many years in the world of talent management. He found that having a positive candidate experience can positively impact the direct revenue for consumer-based businesses.

This is an easy way to increase your bottom line with little to no financial investment. Reputation is more important in the digital age. This can turn good or bad very quickly. Stay on top of your reputation and reap the benefits.

Conclusion

Treating your candidates right will not only build a strong employment brand, it will also help you attract more valuable candidates. Furthermore, it helps you attract more customers, thus increasing your company’s revenue. Start improving your candidate experience. What’s there to lose?

Pick one or two things you feel would increase your value in your interview process. Train your staff provide feedback on time, give detailed feedback. Don’t leave people hanging. Give great tours of your office, share your vision with interviewees, get them excited. Have the process be smooth, fun, enjoyable, and inspiring. 

Most importantly, train your staff to care.

 

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Easy Ways To Retain Employees And Decrease Turnover

Retention, Strategy, Employees, Loyalty - How to Retain the Best Talent Employee
Employee Retention Should Be A Top Priority

Retaining employees can have a huge impact on your company. Dr. John Sullivan from San Francisco State University has found that employee retention can lead to huge changes to your turnover. As we all know, turnover is a huge issue and the ability to impact turnover is a key to increase stability, growth, and success. However, few employers have invested enough time and effort into retaining their employees. 

It truly does not take much to invest in employee retention and the dividends can be huge. Your company is people, period. The best product or service is nothing with a good team to market, sell, and produce. Turnover has put many a company out of business and is easily lethal if not kept in check.

Neglecting Your People Can Have Dire Consequences

Neglecting employee retention will result in numerous negative impacts. When an employee leaves a position vacant, their work is either pushed onto their coworkers or left uncompleted, which results in the loss of productivity within the company. This also costs employers a significant amount of time as there will be paperwork to finish, exit interviews to execute, and tasks to reallocate. Furthermore, if a key employee were to leave your company, others might follow. It is also difficult to replace key employees. Click on here to learn more about the effects of retaining employees on your company’s turnovers. 

In today’s digital marketplace, one can’t afford to have a less than stellar online reputation. Too much turnover can lead to bad reviews on sites like glassdoor.com where prospective employees will find potential ad reviews. This is a good example of how too much turnover can even affect future hires. We often times see candidates get very turned off from even one bad review online about company culture.

Orientations Go A Long Way

One of the most neglected activities in companies is giving new employee orientations. However, did you know that giving orientations is the first step to increasing your employee retention rate? Day one orientation is your company’s first true impression on a new employee. They may have gotten to know you a bit via interviews but it is on Day one that they get a feel for your business the first time.

New employee orientations will not only reduce their anxiety, it will also save supervisors valuable time. New employees who have been properly introduced to their new jobs will be less likely to seek help while still producing quality results. Orientations also help set proper expectations for new employees and introduce them to the values and culture of the organization. Most importantly, orientations will make employees feel more valued by their employers. Take advantage of this opportunity and it will go a long way!  Click here to learn more on how to give effective employee orientations.

Conclusion 

Orientations are a good first step toward improving your employee retention. Add in things like monthly dinners or activities, company events and outings, quarterly strategy meetings, peer reviews, regular performance reviews, company contests, projects, and anything else that has people engaged, valued, nurtured, and having fun!

It’s actually easy to create a culture that keeps people around. The return on investment of taking the time to improve your employee retention strategy is always big. This can make or break a great company. 

Pick one or two things to implement right away. Or survey your staff to see what would make a difference for them. One way or another start to improve so you can reap the benefits!

Achieve Small Business Success By Lily Winsaft

planting-seeds

Forrest Gump, the movie, greatly impacted me when it came out several years ago.

I still remember its many inspirational scenes and messages. Of course, there’s the very famous line, “Life is like a box of chocolates. You never know what you’re gonna get.”

That expression has almost become an icon in our culture, and I’m sure it has helped those who resonate with it deal with what life has “given” them. Even so, I can’t say that I 100% agree with this message.

I like to believe that I’m gonna get from life what I put into it. To me, “Life is like a garden. You reap what you sow.” But my point is that expressions, positive or negative, go a long way in establishing patterns of thoughts and belief systems, many of which ultimately “run” our life.

What is the main belief system or thought pattern that you have about your small business? 

Is it something like, “Running a business is hard and only few succeed?” Or is it something like, “My business will prosper to the degree that I honor my vision?”

We consciously or unconsciously entertain many thoughts and beliefs, and for the most part we are not very aware that these thought patterns are impacting our reality. But they are literally giving birth to action and through these actions, our thoughts and belief systems create our reality!!

What if we related to thoughts and belief systems as the seeds with which we are planting the garden called our business? I’m sure you’ve come across this garden analogy many times.

Let’s dig into the weeds with this idea and discover how we can reap the kind of rewarding harvest from our efforts that we so desire.

Think about what allows the most accomplished gardeners to have an amazing harvest.
  • Do you think they chose fertile ground in which to plant?
  • Do you think they thought about what they wanted to grow and for what purpose before they tilled the soil?
  • Do you think they pre-designed their garden and mapped it out?
  • Do you think they selected their seeds and placed them in sections in the garden according to their need for more sun or more shade?
  • Do you think they purchased seeds of high quality from reliable sources?
  • Do you think they spent time pulling weeds and protecting their garden from pests?

I hope you answered yes to all these questions! And I hope you realize, too, that there do exist many gardens that have had no planning, no design and no purpose.

They have their own beauty and allure. What kind of garden is your small business?

If you expect your small business to succeed, you must plant within it the seeds of success. And you must maintain your garden by daily pulling the weeds (negative thoughts), watering it with fertilizing nourishment (positive thoughts) and finally, harvesting its bounty at the right time, when it is ripe for picking. 

Here are 3 tips to create a small business that thrives through actions nourished by high quality seeds that reap reward and lead to your success:

1.   Make an inventory of the virtues/qualities/attitudes that you want to bring into your small business, whether you believe you possess them or not.

On your list should appear attitudes such as “I honor and keep my word,”

  • “I am committed to seeing a project through to the end,” “When I am unable to keep my word, I communicate a new promise,”
  • “I hold myself and others accountable,”
  • “I respect my clients and my vendors,”
  • “I own my mistakes and do whatever it takes to correct them,” “I proudly stand for my principles,”
  • “I courageously meet challenges,” and “I am flexible and forgiving with others.”

 

Meet The Team: Brandi Wheeler

 
We hope you are having a great week and easing into Autumn. In this latest installment of our “Meet The Team” video updates, Lance sat down for a brief chat with our Georgia sweetheart, Brandi Wheeler. Brandi is a rockstar recruiter and is also a huge football fan… GO DAWGS!
 
Feel free to connect with Brandi on LinkedIn at: 
 
Thank you from,
 
Lily, Lance & the Aldebaran Recruiting Team!!!
 

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Aldebaran Recruiting Team in NYC For AdWeek

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Two members of our San Diego recruiting team have been spending the week in New York City for AdWeek. Brandi Wheeler and Jackie Kellam have been enjoying the networking opportunities, conferences, talks, and meeting with many of our amazing clients. 
 
Networking is critical in any industry and events like AdWeek provide not only great opportunities to mingle and meet new people, but the educational aspect is a huge factor when we are deciding when and where to send our people. A multi-day event is always a much better investment as well.
 
Networking tips:
  • Always have plenty of business cards, and make sure they are up to date and high quality. Get as many cards in return as you can, follow up with everyone either via email or on LinkedIn, or both.
  • Don’t be a wallflower! Don’t be bashful about jumping into conversations that are already happening. Make eye contact, have a solid handshake. Have something quick and catchy to say about you and your business. Some thing like, “We are the most effective marketing recruiters in the country.”
  • Dress sharp. Your appearance is critical in face to face meetings and you get one chance to make a first impression.
  • Get to know people. Don’t use your conversation to only try and sell your product or service. Focus instead on building a rapport and relationship. People like doing business with people that they like.
  • Have fun! Networking is a chance to meet people and build relationships, do it as much as you can! 

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Meet The Team: Mark Kapov

This is a continuation of our “Meet The Team” video updates. Today I sat down with Mark Kapov, one of our rockstar senior recruiters. Mark is an all around great guy!

More to come in the future with other team members.

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

 

Introducing The San Diego Aldebaran Team

This is a quick video making some formal introductions of our team members here in San Diego. More to come on each team member individually!

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Hello From The San Diego Aldebaran Recruiting Team!

Hi everyone,

Here is a quick video introduction of our Aldebaran Recruiting San Diego office team. We started to record a series of different videos that gives you a closer look at what our team looks like. 

We want everyone to put faces to our name. Hope you enjoy!

 

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Tips For Entrepreneurs – Accessing Solutions to Your Business Problems – Part 2

Below are my top three tips to bring truth and wisdom to your life so you can succeed in your business in the way that you have always dreamed possible:
1.   Spend at least 15 minutes a day in silence, 30 minutes is even better. 

This sounds easy and almost silly. But I can assure you that it is neither. We live in a very noisy world. Inside our head there is a voice that is constantly speaking to us, and it is not always saying positive things.

Our reality is shaped by the thoughts we entertain. Therefore, make sure to entertain only those thoughts that support your goals, your dreams, and your possibilities. In moments of silence we can reconnect with these ideals and find creative ways to think and speak them into existence.

Meditation is an amazing tool now being used by corporate executives across the globe. Join the movement!

2.   Stop each day to listen with your heart instead of with your head. 

Close your eyes and center your attention in your heart. Science is discovering that the heart holds an intelligence that is far greater than that of the brain.

The HeartMath Institute is studying heart intelligence and is providing “scientifically-validated and market-validated tools and technologies that activate the intelligence and power of the heart to dramatically reduce stress while empowering health, performance and behavioral change in individuals and organizations.” 

According to “Let Your Heart Talk to Your Brain,” a Huffington Post article by HeartMath, “… the human heart, in addition to its other functions, actually possesses a heart-brain composed of about 40,000 neurons that can sense, feel, learn and remember.

The heart brain sends messages to the head brain about how the body feels and more. Use your heart to uncover the answers to the every day problems your business is experiencing!

3.   Use the power of your dreams to find solutions to complex problems. 

Often I have gone to sleep at night not knowing how to handle a certain problem in my business, only to wake up with the perfect solution.

I’m sure you have experienced this too. Dreams carry messages from our subconscious.

These messages, when accurately interpreted can bring amazing insight and information to us. Nobel Prize laureate Otto Loewi dreamed about the experiment, which would prove his idea that nerve impulses are chemically transmitted!

Practice these techniques to eliminate worry and to bring full clarity to those situations that ultimately actually do require expertise beyond your own level of knowledge. In other words, use experts only when you have exhausted your own Inner fountain of information.

Believe in yourself. You are more powerful and more knowledgeable than you can comprehend!

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Tips For Entrepreneurs – Accessing Solutions to Your Business Problems – Part 1

Consultants are expensive. When you contract a consultant, you are paying for expertise that you do not have.

This can be very valuable. Indeed, I have benefited greatly from “selling” my knowledge to those that do not know what I know. And I have earned every bit of financial reward gained through helping others where they lacked information necessary to succeed in one area or another.

Looking to experts for knowledge is very helpful, especially when you are an entrepreneur interested in success.

One might say that it is impossible to know everything that one needs to know in order to run a successful business, whatever size it may be. And this would be true. Except when it’s not.

Sometimes we look to experts because we lack confidence in ourselves or because we do not believe that we know the answers to the questions we seek. At times we may even know what we need to know but we lack the courage to execute. In these instances we are paying a price for ignoring that we actually know more than we think we do.

Or, that we are capable of achieving great things through sheer perseverance alone, for example.

No matter how technical, no matter how complicated a problem, what if you could tap into a universal source of information that would allow you to connect with what you need in order to thrive in your business?

Maybe we can’t download information about how to fly a helicopter the way the character Trinity in the movie The Matrix does, but I believe we all have access to an infinite amount of knowledge that is stored in the universal memory banks. This information is accessible through our intention.

The human mind is an incredible machine capable of receiving and already possessing much more information than we can ever imagine.

Science is teaching us through quantum physics that all knowledge is stored within the very DNA housed in our cells. By activating our so-called “Junk DNA,” we are able to discover the unlimited potential we have within us to create and manipulate the universe.

We have only to set aside our limiting beliefs, step into our full power and trust in the capacity we have to move through every opportunity with wisdom and grace. For entrepreneurs, there is no greater challenge than to understand the seemingly complex nature of the structure of a business.

Key questions we face as small business owners:

-What makes a business succeed?

-How can technology be used to empower the very structure of our business?

-How can we wisely utilize human capital to support our profitability?

-What are the financial models that work for us? How can we establish credibility for our brand?

-What limits us in causing our business to succeed at the level of our wildest dreams?

These are all questions we face daily as business owners.

You got this!

Most of us do not believe we can answer these questions on our own. And often when we try, we fail. Fear gets in the way, belief systems we acquire in our childhood, such as “I am not good enough” or “there must be something wrong with me,” stand in the way of our success.

If we can put aside these limiting patterns in our behavior and in our mindset, we will begin to utilize the Inner Knowing that we have come here with and that we have acquired through the evolutionary process of our species. First, we must believe in ourselves and then we must trust that we CAN have this access!

Everyone has experienced what is called an “aha moment.”

These moments of enlightened truth come to us from the very source of Inner Knowing that I am referring to. Usually these aha moments occur randomly in our lives.

And when they do we are often astonished and amazed at the truth and wisdom within them. How can we cause aha moments to come to us at will?

How can we conspire with the source of Inner Knowing to bring truth and wisdom to our experience whenever we choose?

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Our CEO, Lily Winsaft On The Brink Of Getting Published – First Novel, See Link!

Wake the F*ck Up
A Young Man’s Souljourn

Synopsis

Young people are faced with all kinds of turbulent experiences. So many of our children today are battling depression, anxiety and addiction. Suicide rates among children and young adults is skyrocketing. This is alarming. We must teach our young people that suffering is not necessary. We must teach them to wake up to their true light, to their divine potential!

This story is based on the real experiences of a young man who suffered an unspeakable life from a very early age. It was an age in which what he should have been experiencing was bedtime stories, birthday parties, and Little League. Instead, Daniel was repeatedly abused and neglected, eventually becoming a ward of the state of Massachusetts . . . a state that ultimately allows him to fall through the cracks. 

His journey to enlightenment serves as an inspiration for all of humanity.

Author
Lily Winsaft spent over 25 years in corporate America and owns a recruiting company that is currently managed by her oldest son. She studied psychology in college and was raised in a home where metaphysics was the backbone of all teachings. Reincarnation, karma, the chakra system, astrology, mythology, clairvoyance, etc. were all family suppertime topics.  

She had a very interesting adolescence and young adulthood in which she practiced meditation, yoga, dreamwork, and out-of- body travel. Later, her professional career focused on Sales, Recruiting, and Coaching (Career, Executive and Life). She is an entrepreneur at heart and an aspiring writer. 

In her early 40’s she became a certified ThetaHealing practitioner and has witnessed hundreds of energy healings. Lily is also a highly skilled Akashic Records reader and regularly teaches classes at the Jamar Enlightenment Center in Palm Beach Gardens. Her soul’s purpose in this lifetime is to be of service to humanity by helping people remember who they are and why they are here. She facilitates Transformational Breath sessions, teaches the DreamWorker™ Protocol & Technique (a process she created), leads meditations and is an avid beach walker. 

Learn more and preorder at: https://publishizer.com/wake-the-fuck-up/#horizontal 

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

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