I’ve always known I wanted to make the world a better place, even if it was by reaching out and making a difference in just one person’s life.
Searching for and wanting to know my purpose (as many of us do for much of our young adult lives) consumed me. Then one day it occurred to me that maybe I didn’t have a purpose. That scary thought created a vacuum in which I could now make one up. The purpose I invented over 10 years ago still drives my spirit today.
It is this purpose that gets me out of bed each day and catapults me into doing what I do. Extraordinarily, this purpose also led me to one of my biggest dreams – “To create a world where people love what they do for a living.” Throughout my numerous career moves, I noticed that most people not only do not love what they do for a living, but they are mostly scraping by, almost robotically, wishing and praying that one day they’ll “escape the rat race” and make it to that island dream life that occupies their minds in those rare moments when they have the time to fantasize about a better life.
My dream, fueled by the purpose I invented – “To inspire others to connect to and be moved into action by their own greatness” – motivated me to start Aldebaran Associates during one of the toughest economic times in our recent history. My son came up with the name after hearing me talk about my vision for the company.
Aldebaran is the name of the biggest and brightest star in the Taurus constellation – its Alpha Star. The star is located in the eye of the bull and Aldebaran is an Arabic word that means “the Follower.” It is named that way because it seems to follow the Pleiades, a cluster of stars to which wondrous mythological legend is attached.
The clients and candidates that Aldebaran Associates follows are all Superstars. We work very hard to align them with each other so that we can all get closer to loving what we do for a living. We reach out and make a difference in one person’s career, then another, and then another. Welcome to our world!
